“The Decimal Classification introduced the concepts of relative location and relative index which allow new books to be added to a library in their appropriate location based on subject. Libraries previously had given books permanent shelf locations that were related to the order of acquisition rather than topic.” The Dewy…

Is it Efficacy or is it Protection? Or, said another way, stick to what works. — For some odd reason, one of the things I enjoy most about my job working in pharmaceutical advertising is the daily ability to research and understand search trends. I love this because it is a window into the human mind. The way people speak to Google, Bing, Yahoo, etc., …

The Website Will Die, It’s Just a Matter of When and Why —

Tech Solutions, Voice Assistants, and Strategic Implementation — If you work in the pharmaceutical advertising industry you know that once summer hits, the tactical planning season is upon us. …

User Experience Jon Snow Zombies and how UX is Like Peanut Butter and Jelly Sandwiches — Have you ever wondered about how HCP and oncologists learn about new drugs on the market or why pharmaceutical websites are constantly pitting important drug site content against legally mandated ISI trays and black box warnings? Well, if so, this pod is for you. In this installment of The Pharm…

That Scrolling World, ISI, and UX in Pharma Advertising — Have you ever wondered what it’s like to work in pharmaceutical advertising or are you an industry professional who can’t stand the boxes MLR teams paint us all into? Well, whether you know absolutely nothing about pharma advertising or you are a seasoned professional who has seen everything, this pod…

Lately, I have been digging some classical cello which leads me to a lesson, we in the pharmaceutical marketing industry need to take: complexity fills our industry yet deceptive simplicity is the goal. In a recent podcast of “Song Exploder” Yo-Yo Ma, perhaps the world's most celebrated cellist, took apart…

Part 1: Search Intent: What It Is and How To Leverage It As a content strategist working in the pharmaceutical market, I find myself constantly thinking about user search pathways. Understanding how target audiences find your content is a key concern to developing and evolving a branded or unbranded content strategy. With this in mind, I want to use this series to…

Be it for a new or an existing client, proactively assessing the front and back end issues of a website will help to keep that website fresh, fast, and error free. To do this, you should be running a heuristic evaluation of the platform — UX, pathways, content, linking pathways…