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Brad Yale
Brad Yale

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Published in DDBHealth

·Jan 7, 2020

The Pharm House

The CMO of Omnicom Health Group, Josh Prince In this episode of The Pharm House we talk to Josh Prince (CMO of Omnicom Health Group and CEO of DDB Health) about keeping the agency model productive, putting people first, being uncomfortable, the importance of data matched with powerful creative, what…

Podcast

1 min read

The Pharm House
The Pharm House
Podcast

1 min read


Published in DDBHealth

·Dec 19, 2019

Want to Understand Website Structure? Meet Melvil Dewey.

“The Decimal Classification introduced the concepts of relative location and relative index which allow new books to be added to a library in their appropriate location based on subject. Libraries previously had given books permanent shelf locations that were related to the order of acquisition rather than topic.” The Dewy…

SEO

3 min read

Want to Understand Website Structure? Meet Melvil Dewey.
Want to Understand Website Structure? Meet Melvil Dewey.
SEO

3 min read


Published in DDBHealth

·Oct 25, 2019

Take the Lesson: Don’t Mess with Navigation Labeling

Is it Efficacy or is it Protection? Or, said another way, stick to what works. — For some odd reason, one of the things I enjoy most about my job working in pharmaceutical advertising is the daily ability to research and understand search trends. I love this because it is a window into the human mind. The way people speak to Google, Bing, Yahoo, etc., …

SEO

3 min read

Take the Lesson: Don’t Mess with Navigation Labeling
Take the Lesson: Don’t Mess with Navigation Labeling
SEO

3 min read


Published in DDBHealth

·Jul 1, 2019

The Pharmaceutical Website Is In The Wild

The Website Will Die, It’s Just a Matter of When and Why —

Marketing

3 min read

The Pharmaceutical Website Is In the Wild
The Pharmaceutical Website Is In the Wild
Marketing

3 min read


Published in DDBHealth

·May 24, 2019

The Pharm House Pod: Bringing the Fire and the Fury

Tech Solutions, Voice Assistants, and Strategic Implementation — If you work in the pharmaceutical advertising industry you know that once summer hits, the tactical planning season is upon us. …

Advertising

2 min read

The Pharm House Pod: Bringing the Fire and the Fury
The Pharm House Pod: Bringing the Fire and the Fury
Advertising

2 min read


Published in DDBHealth

·Apr 10, 2019

The Pharm House Podcast

User Experience Jon Snow Zombies and how UX is Like Peanut Butter and Jelly Sandwiches — Have you ever wondered about how HCP and oncologists learn about new drugs on the market or why pharmaceutical websites are constantly pitting important drug site content against legally mandated ISI trays and black box warnings? Well, if so, this pod is for you. In this installment of The Pharm…

UX

1 min read

The Pharm House Podcast
The Pharm House Podcast
UX

1 min read


Published in DDBHealth

·Apr 1, 2019

The Pharm House Podcast

That Scrolling World, ISI, and UX in Pharma Advertising — Have you ever wondered what it’s like to work in pharmaceutical advertising or are you an industry professional who can’t stand the boxes MLR teams paint us all into? Well, whether you know absolutely nothing about pharma advertising or you are a seasoned professional who has seen everything, this pod…

Advertising

2 min read

The Pharm House Podcast
The Pharm House Podcast
Advertising

2 min read


Published in DDBHealth

·Mar 8, 2019

What Bach and Yo-Yo Ma Can Teach Us About Pharmaceutical Marketing

Lately, I have been digging some classical cello which leads me to a lesson, we in the pharmaceutical marketing industry need to take: complexity fills our industry yet deceptive simplicity is the goal. In a recent podcast of “Song Exploder” Yo-Yo Ma, perhaps the world's most celebrated cellist, took apart…

Pharmaceutical

4 min read

What Bach and Yo-Yo Ma Can Teach Us About Pharmaceutical Marketing
What Bach and Yo-Yo Ma Can Teach Us About Pharmaceutical Marketing
Pharmaceutical

4 min read


Published in DDBHealth

·Sep 24, 2018

Search Party

Part 1: Search Intent: What It Is and How To Leverage It As a content strategist working in the pharmaceutical market, I find myself constantly thinking about user search pathways. Understanding how target audiences find your content is a key concern to developing and evolving a branded or unbranded content strategy. With this in mind, I want to use this series to…

SEO

3 min read

Search Party
Search Party
SEO

3 min read


Published in HealthWellNext

·Dec 20, 2017

Digital Discovery 101: How to Technically Evaluate a Website

Be it for a new or an existing client, proactively assessing the front and back end issues of a website will help to keep that website fresh, fast, and error free. To do this, you should be running a heuristic evaluation of the platform — UX, pathways, content, linking pathways…

UX

8 min read

Digital Discovery 101: How to Technically Evaluate a Website
Digital Discovery 101: How to Technically Evaluate a Website
UX

8 min read

Brad Yale

Brad Yale

92 Followers

Nerd at heart. I write about health, tech, data, search and content.

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