The CMO of Omnicom Health Group, Josh Prince

In this episode of The Pharm House we talk to Josh Prince (CMO of Omnicom Health Group and CEO of DDB Health) about keeping the agency model productive, putting people first, being uncomfortable, the importance of data matched with powerful creative, what…

The Decimal Classification introduced the concepts of relative location and relative index which allow new books to be added to a library in their appropriate location based on subject. Libraries previously had given books permanent shelf locations that were related to the order of acquisition rather than topic.”

Understanding website architecture is understanding the categorization of topics, likewise topics, and supporting topics. It is the process of understanding where topics live and how content relates to it from a navigational, linking, and structural perspective. It is, at essence, an exercise in understanding Melvil Dewey and his Decimal System.

The Dewy…

User Experience Jon Snow Zombies and how UX is Like Peanut Butter and Jelly Sandwiches

Have you ever wondered about how HCP and oncologists learn about new drugs on the market or why pharmaceutical websites are constantly pitting important drug site content against legally mandated ISI trays and black box warnings? Well, if so, this pod is for you.

In this installment of The Pharm…

That Scrolling World, ISI, and UX in Pharma Advertising

Have you ever wondered what it’s like to work in pharmaceutical advertising or are you an industry professional who can’t stand the boxes MLR teams paint us all into?

Well, whether you know absolutely nothing about pharma advertising or you are a seasoned professional who has seen everything, this pod…

Part 1: Search Intent: What It Is and How To Leverage It

As a content strategist working in the pharmaceutical market, I find myself constantly thinking about user search pathways. Understanding how target audiences find your content is a key concern to developing and evolving a branded or unbranded content strategy.

With this in mind, I want to use this series to…

At the heart of determining what is and what isn’t working on a website is the technical evaluation. While one part of the equation is the heuristic evaluation taking a look at the front end of the site, the technical evaluation is meant to get under the hood of the site to determine if the infrastructure of the platform is working to benefit the site owner and unique visitors or if the infrastructure of the site is hindering its ability to provide the user with a simple and great web experience.

Be it for a new or an existing client, proactively assessing the front and back end issues of a website will help to keep that website fresh, fast, and error free. To do this, you should be running a heuristic evaluation of the platform — UX, pathways, content, linking pathways…

Brad Yale

Nerd at heart. I write about health, tech, data, search and content.

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