The CMO of Omnicom Health Group, Josh Prince

In this episode of The Pharm House we talk to Josh Prince (CMO of Omnicom Health Group and CEO of DDB Health) about keeping the agency model productive, putting people first, being uncomfortable, the importance of data matched with powerful creative, what the next five years holds for pharma advertising, and his love of adventure motorcycles.

So pull up a chair and pop in those earbuds. From New York City, I’m Brad Yale, this is The Pharm House.

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The Decimal Classification introduced the concepts of relative location and relative index which allow new books to be added to a library in their appropriate location based on subject. Libraries previously had given books permanent shelf locations that were related to the order of acquisition rather than topic.”

Understanding website architecture is understanding the categorization of topics, likewise topics, and supporting topics. It is the process of understanding where topics live and how content relates to it from a navigational, linking, and structural perspective. It is, at essence, an exercise in understanding Melvil Dewey and his Decimal System.

The Dewy Decimal System.

In 1873, Melvil Dewey was hired by Amherst College to manage the Amherst library, specifically to reclassify its growing collection. Instead of utilizing the standard methods of the time, Dewey set out to revamp how texts were categorized.

Over the course of three years, Dewey developed and put…

Is it Efficacy or is it Protection? Or, said another way, stick to what works.

For some odd reason, one of the things I enjoy most about my job working in pharmaceutical advertising is the daily ability to research and understand search trends.

I love this because it is a window into the human mind. The way people speak to Google, Bing, Yahoo, etc., is a direct window into how people:

  • Relate to a machine
  • Converse with a machine
  • Unpack their own mind through making online connections

Now I say this because my job affords me the ability to have strategic conversations with major pharmaceutical brands to determine what content will go on their websites

The Website Will Die, It’s Just a Matter of When and Why

Within the function of a digital ecosystem, does the website still serve as the primary destination for user content, interest, and engagement? Or, with the mass rise and application of social, AR/VR, along with the staying power of email and display, is the website simply a hub of content that can be accessed from multiple linking properties? In this age of “content is king”, does your website still take lead in your digital ecosystem for the consumer or is it just another cog on your wheel of interest → conversion→ loyalty?

When it comes to executing digital tactics for any…

Tech Solutions, Voice Assistants, and Strategic Implementation

If you work in the pharmaceutical advertising industry you know that once summer hits, the tactical planning season is upon us. For some people, the summer means vacations, planning trips with friends and family, or hanging out under the sun on a lazy afternoon grilling burgers and drinking a bottle of suds.

For the pharma advertising industry though, the summer means the mad rush of planning for the year to come.

With the summer upon us, we thought it a great time to sit down to chat about a few of those possible tactics and if they are actually a…

User Experience Jon Snow Zombies and how UX is Like Peanut Butter and Jelly Sandwiches

Have you ever wondered about how HCP and oncologists learn about new drugs on the market or why pharmaceutical websites are constantly pitting important drug site content against legally mandated ISI trays and black box warnings? Well, if so, this pod is for you.

In this installment of The Pharm House, we talk to Miki Pierre about Jon Snow User Experience Zombies and how good UX is like peanut butter and jelly sandwiches.

So, if you’re hungry for that UX/UI/Customer Journey knowledge, want to know how UX experts like Miki are implementing innovative pharma website templates, and who might…

That Scrolling World, ISI, and UX in Pharma Advertising

Have you ever wondered what it’s like to work in pharmaceutical advertising or are you an industry professional who can’t stand the boxes MLR teams paint us all into?

Well, whether you know absolutely nothing about pharma advertising or you are a seasoned professional who has seen everything, this pod is for you.

In the inaugural episode of The Pharm House, Brad Yale sits down with Sunny Argan to talk about everything UX, UI, and design within the pharma advertising industry.

Pod Goal

Our goal with this pod will be simple: to talk about anything and everything within the pharmaceutical advertising industry…

Lately, I have been digging some classical cello which leads me to a lesson, we in the pharmaceutical marketing industry need to take: complexity fills our industry yet deceptive simplicity is the goal.

In a recent podcast of “Song Exploder” Yo-Yo Ma, perhaps the world's most celebrated cellist, took apart one of the most famous cello pieces ever written, Cello Suite #1 in G Major: Prelude.

In the podcast, Yo-Yo Ma notes the following on the opening sequence of Bach’s Prelude:

So how does a four year old kid start playing Bach suites? It sounds hard but if you actually…

Part 1: Search Intent: What It Is and How To Leverage It

As a content strategist working in the pharmaceutical market, I find myself constantly thinking about user search pathways. Understanding how target audiences find your content is a key concern to developing and evolving a branded or unbranded content strategy.

With this in mind, I want to use this series to talk about search intent and how it impacts website content strategy/architecture.

What is Search Intent?

For too long, the majority of people have assumed incorrectly that Google and the major search engines that fall in line still adhere to the sentiment that keywords are king. This just isn’t true anymore and for good reason.

At the heart of determining what is and what isn’t working on a website is the technical evaluation. While one part of the equation is the heuristic evaluation taking a look at the front end of the site, the technical evaluation is meant to get under the hood of the site to determine if the infrastructure of the platform is working to benefit the site owner and unique visitors or if the infrastructure of the site is hindering its ability to provide the user with a simple and great web experience.

Be it for a new or an existing client, proactively assessing the front and back end issues of a website will help to keep that website fresh, fast, and error free. To do this, you should be running a heuristic evaluation of the platform — UX, pathways, content, linking pathways etc. — and a technical evaluation of the platform — meta content, site structure, alt text, speed, coding issues, script load errors etc.

For the sake of this article, we are going to tackle five how to elements of technical website evaluations to learn what to look when under the…

Brad Yale

Nerd at heart. I write about health, tech, data, search and content.

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