Why I Won’t Use Wix

Don’t settle for secondary service

Whenever I scroll through my Facebook newsfeed, skip a song on Pandora, or sit through a YouTube commercial, I get bombarded by advertisements for Wix — a “free website builder.” Fortune 500 companies, educational research centers, and government agencies all know better than to use Wix, but I anticipate that today’s millennials fall prey to the service’s advertising tactics. I can go on a 5-hour tirade explaining in meticulous detail why Wix is an inferior web development platform for any serious brand, but for the sake of brevity, I’ll just list five quick reasons.

  1. Obsolete technology. Numerous Wix templates use Flash, which is fraught with poor usability standards. Flash breaks basic web fundamentals (e.g., the “back” button will not navigate accordingly) and distracts from a site’s core values. Sites built on Wix experience additional performance hits while rendering and thus become too slow to function for users who have no patience — like me.
  2. Unresponsive layouts. More users are accessing online content through their mobile phones and tablets. Unfortunately, numerous Wix templates are designed only for desktop browsing and fail to properly display critical content on smaller screen resolutions.
  3. Limited customization. Want to change a particular design element on those cookie-cutter templates? Too bad. Users do not have complete control of the template designs provided by Wix.
  4. Low search engine optimization. Wix restricts users to just one unique page of content, which severely limits the number of pages Google and other search engines can crawl. Lower search engine rankings result in fewer visitors and even fewer opportunities for your brand to get discovered online.
  5. Forced advertisements. Aside from having Wix in the domain name of the website, Wix requires its non-premium users to include a banner stating, “THIS SITE WAS CREATED WITH WIX.COM! CREATE YOUR OWN FOR FREE!” accompanied by the horribly designed Wix mascot. Yuck. No thank you.

Bottom line (and I’m directing this post to my friends who currently use Wix): if you are going to invest time in creating a website, you might as well learn the basics of web programming online instead of relying on a WYSIWYG editor. Do not subject your organizational or personal brand to the limiting potential of Wix. There are more versatile platforms out there — like Wordpress or Weebly — that offer richer user experiences for both content creators and consumers. So to all those current Wix users out there, remember that it’s never too late to do better.