BeaconstalkLocations, Beacons, Context & ChallengesSome thoughts on how Marketers & Marketing teams can use Locations as part of their activities. Given that the engagement rates in social…Mar 16, 2017Mar 16, 2017
Beaconstalk37% of Offline Retail Sales influenced by WebTotal retail sales in the US in 2016 were $3.39 trillion; mobile influenced one-third of those sales because consumers use their mobile…Mar 15, 20171Mar 15, 20171
BeaconstalkOmnibox — Chrome SearchIn the latest version of Chrome for iOS, Google is testing a feature that gives brick-and-mortar retailers a simple, inexpensive and direct…Mar 15, 2017Mar 15, 2017
BeaconstalkProximity & Beacons — Ad RevenuesBeacons are at the forefront of location-based services which are starting to pick up traction all around the world. In 2016, location…Mar 15, 2017Mar 15, 2017