No, Bloomberg, the Olympics didn’t stumble because of Millennials. It stumbled because of NBC.
Brenton Henry
969116

As someone who is, I suspect, much older than you and your fiancee I loved this analysis. I am a 45 year old woman who work at a startup in 1993 and media companies for 16 years and I became so filled with rage at the online experience as well as the linear broadcast. The announcers are generally old and out of touch — why did Tim Dagget the other old white dude not let Nastia Liukin speak more and ask for more analysis? Why were the men suggesting Simone Biles needed to smile more when she was facing down a gold medal and had two events to go. She is every bit as fierce a competitor as Phelps yet his facial expressions received no scrutiny from Rowdy Gaines. And don’t get me started on Lochtegate. They need to shake up a lot more than the digital experience, which has enraged me on more than one occasion when I want to watch EPL games. But I’m a 45 year old woman so I probably just want to hear about Hope Solo’s life story instead of watching the best men in the game play………so tired of all of this. Shane Smith said it best at the Edinburgh TV Festival — the industry needs to wake up quickly. I wonder if they even noticed that digital ad revenues is taking over linear ad revenues in 2017. And they are not ready.

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