How NFC cards & QR codes can boost a small business’s revenue
Making online reviews easy for customers is the key to increasing your revenue.
Small businesses are under constant pressure to stand out among their competition, especially on the internet.
Online reviews are arguably the most crucial medium for any small business to “win.” With consumers relying heavily on platforms like Google and Yelp, having a substantial number of positive reviews is a key way to attract customers.
The thing is, providing stellar customer experiences is half the battle. A challenge that stumps most small businesses is getting their happy customers to leave those glowing testimonials.
Though they’re an underestimated solution, near field communication (NFC) cards and quick response (QR) codes can significantly boost the amount of online reviews you receive.
How NFC cards & QR codes increase online reviews
For decades, businesses have collected customer feedback by handing out paper forms or directing customers to review websites. On top of being time-consuming, these traditional methods often yielded low participation rates. As digitization continues to seep into every customer experience, consumers are more inclined to take action when presented with swift, convenient, and engaging processes. Enter NFC cards and QR codes.
Small businesses should place NFC cards or QR codes at the point of sale for a few reasons:
- Receive instant engagement: With these tools, all customers need to do is tap their phone on an NFC card or scan a QR code — a process that takes no more than a few seconds — before they’re instantly directed to leave a review. This erases the need for customers to type lengthy URLs or tediously search for your business online.
- Provide the frictionless experiences your customers crave: With their immediacy, NFC cards and QR codes help reduce the drop-off rates that come with other feedback-collecting methods. This ensures more customers complete the review process, increasing overall review participation.
- Capture better feedback: Acquiring feedback immediately after a customer makes a purchase capitalizes on their fresh memory. This leads to more detailed and accurate reviews that better serve prospective customers trying to learn about your business.
How small businesses can drive revenue through online reviews
Several studies demonstrate the direct correlation between online reviews and business revenue. A report by the Harvard Business Review found that a one-star increase in a business’s Yelp rating can lead to a 5–9% increase in their revenue.
Here’s how:
- Trust factor: Positive reviews build trust with your customers. A potential customer is more likely to choose a business with numerous positive reviews over one with few or mixed reviews.
- SEO benefits: Reviews can positively impact your search engine rankings. Businesses with more reviews can show up more prominently in search results, leading to more organic website traffic.
- Word of mouth marketing: A stellar review is a modern form of word of mouth marketing. Genuine, heartfelt online testimonials are as close as you can get to the real deal. And the best part is, once a review is posted, its impact lives on far past its post date.
Level up your reviews while saving time
Traditionally, there was a direct correlation between the amount of resources small businesses spent gathering reviews and the amount they received.
Today, tools like BeAssured allow business owners to automate much of their review management. This allows you to be less hands-on while receiving more reviews from customers.
BeAssured not only gathers reviews for you, it also boils them down into bite-size snippets, making it easier for potential customers to skim reviews and make decisions.
What sets BeAssured apart is its integration of generative AI, which probes users with relevant questions specific to your business type, ensuring that the feedback gathered is pertinent and actionable. Based on the conversation, BeAssured’s technology generates an optimized review customers can post to Google or Yelp.
Boost your business with BeAssured
The equation is simple: More reviews lead to more trust, which leads to more revenue.
By using the immediacy and convenience of NFC cards and QR codes to your advantage, you’ll be well poised to collect mor high-quality reviews with minimal effort.
It’s time to embrace the future of feedback collection.
