Local SEO & social media tactics that help small businesses tap nearby audiences

Optimizing these two essential marketing pillars can help you expand your reach and significantly enhance your connection with the local community

Most small business owners understand the importance of search engine optimization (SEO). The more search results you show up in, the more people will know you exist.

But what good would better SEO be if your Atlanta-based business only showed up in, say, West Coast results? If that were the case, you probably wouldn’t see much increased foot traffic from your SEO strategy.

Local online presence is critical for small businesses, and achieving it doesn’t end at search engine results.

Social media is an equally foundational pillar of local presence. Together, social media and local SEO create a synergistically beneficial way for businesses to boost their local presence and engagement.

In this post, we’ll explore how integrating local SEO and social media strategies can significantly enhance your small business’s connection with the community — an absolute must in the digital age.

The power of local SEO

Local SEO focuses on optimizing a business’s online presence to attract more nearby customers, so that when someone searches for “best coffee shop near me,” your coffee shop appears prominently in those search results.

To optimize your local SEO, you’d need to tailor your website and content to rank higher in local search results.

Tactics to boost your local SEO:

• Google My Business (GMB) optimization: Ensure your GMB profile is complete, accurate, and engaging by updating it periodically.
• Local keywords: Incorporate location-based keywords from research into your website and content.
• Local link building: Earn links from reputable local websites and directories, such as news publications and Eater.

The influence of social media

Social media plays an equally important role in local business marketing. Platforms like TikTok, Instagram, and Twitter offer an intimate way to connect with the local community when they’re not patronizing your business. Through consistently frequent and interactive posts, along with direct engagement, businesses can create a loyal following, enhance brand awareness, and remain top of mind.

Tactics to boost your social media success:

• Localized content: Share posts that resonate with local audiences, like ones about community events or local happenings.
• Engagement: Actively respond to comments and messages to participate in relevant conversations and build relationships with your audience members.
• Promotions and giveaways: Host local contests or promotions to increase visibility, engagement, and excitement for your offerings.

Integrating local SEO & social media

The fusion of local SEO and social media can create the ultimate marketing powerhouse. Together, these strategies can help businesses enhance their online visibility and deepen their community connections.

Synergistic tactics to boost both local SEO and social media performance:

• Cross promotion: Use social media to promote your local SEO efforts, like encouraging followers to leave online reviews.
• Shared content: Share your SEO-optimized blog posts or website content on social media.
• Social listening: Use social media insights to understand local trends and preferences, then tailor your local SEO strategy accordingly.

Start reaching more of your local audience

Manually boosting local SEO and social media presence is one thing. Now, imagine leveraging the power of AI to optimize these strategies.

BeAssured’s AI-powered platform gives small businesses a new way to enhance their SEO and social media performance. Our focus on obtaining detailed, optimized reviews improves local SEO and generates testimonials that can double as social media posts.

Integrating local SEO and social media is not just an option, it’s a necessity. And with BeAssured, this integration becomes not only seamless but more effective. Elevate your business’s local presence and connect with your community like never before.

Let BeAssured help you reach your local audience! https://beassured.io/first100/