Fenty Skin’s Blemish Defeat’r Launch

Uniting skincare and makeup

We’d write that Fenty is bridging the gap between skincare and makeup, but with this brand, there is no gap.

Fenty Skin’s Blemish Defeat’r BHA Spot-Targeting Gel offers a seamless transition from your skincare routine to your makeup table. It primes, color corrects, and acts as a barrier between your blemishes and the outside world.

With salicylic acid as the main active ingredient, it gets your blemish ready for makeup by improving its appearance while simultaneously treating it!

Although it arrived a day earlier on the Sephora app, the 3-in-1 product was officially launched on August 6th.

In this era of TikTokMadeMeBuyIts, Fenty Skin has taken to primarily visual platforms like TikTok and Instagram to create a soft launch for the Blemish Defeat’r.

It all started with a video! On the release date, Fenty Skin posted a TikTok video of the Blemish Defeat’r with Fenty Beauty Pro Filt’r foundation bottles of different shades. Over the following days, the brand’s socials featured influencer-generated content revolving around how well the “undercover blemish fighter” applies under the foundation.

From videos showing how important it is to let the gel dry before applying foundation to real skin content of transformations and the invisibility on different skin tones, Fenty Skin has truly played the “content is king” card with this launch.

How brilliant! We absolutely love how this product has been presented as a necessity for the Fenty Skin and Fenty Beauty audience!

What do you think?