As the parent company of IPSY, which was born out of a vision to inspire self-expression and democratize the beauty industry, Beauty For All is committed to leaving a positive impact on the world. Our business has always celebrated the unique beauty of both our community and our planet, which is why we’re thrilled to share our first-ever Impact Report. In it, you’ll find data on the progress we’ve made so far, the goals we’ve met (and exceeded!), and how we’ll continue encouraging self-expression and sustainability to create lasting change.
First and foremost, we believe all beauty lovers should be able to see themselves in our content. We’re using our platform to tell the stories of our multifaceted community by amplifying the voices and faces of diverse creators, founders, fans, and ambassadors. We set out to increase representation of Black, Latinx, and LGBTQ+ talent — and we’re proud to share that we’ve already achieved our goals, featuring these communities at higher rates than their makeup of the U.S. population.
Since 2021, we’ve dedicated over $55 million to Black- and Latinx-led brands through our Beauty Amplified program. We lower participation barriers, so these brands can get their beauty innovation into the hands of our millions of members. IPSY and BoxyCharm also provide significant marketing support and amplify brand messaging to millions more through social media.
But we’re not stopping there! We’re championing equity in the workplace too, because we believe that bringing together individuals with unique lived experiences is a recipe for greater creativity. At BFA, we are prioritizing engagement and retention of employees from the Black, Latinx, and LGBTQ+ communities via enhanced hiring and career-development practices. We’re also building upon and growing our female leadership — currently, 57% of our leadership team identify as female.
Of course, our Impact Report isn’t just about people — it’s also about the planet. We set a goal to limit the use of virgin plastic to no more than 50% by 2023 for all products created by our Madeby Collective incubator brands. In 2021, we’d already reduced our virgin plastic use to 51% — only a point away with two years left to achieve our goal! We’re taking mindful and impactful steps to reduce the amount of waste we create — such as incorporating post-consumer recycled plastic and prioritizing more renewable materials in our packaging. We also just completed our first carbon footprint assessment and will follow up by establishing science-based emission reduction targets.
Beyond these changes to our business, we’ve donated over $1 million through a mix of product value and cash donations to nonprofits working directly with communities in need. Our brand equity investments and sustainability pledges are opportunities for change and progress, and we’re honored to have the platform to make these meaningful commitments. Though we have a long way to go, this is only the start — we’re committed to being a leader for change. To learn more about the work BFA is doing to democratize the beauty industry, check out our newly published Impact Report!