Azteco expands its market penetration in its goal to create new service category “Consumer Bitcoin”. To do this, we are integrating out service with partners who want their users to be able to redeem our vouchers with a simple gesture. Edge wallet is just one of many forthcoming integrations, helping streamline and “Consumerise” the process of getting Bitcoin.
The Rise of Consumer Bitcoin
Encryption in chat was brought to over 300,000,000 daily users through WhatsApp. Before that, the billions of messages sent by the vast majority of chat apps were easy to read in transit and not private.
There were a few previous attempts to encrypt chat through apps that worked as privacy tools, but it took a “Consumer Grade” messaging app to bring this essential feature to hundreds of millions of users.
The same effects will happen in Bitcoin services: it’s all about usability; an app or a class of “Consumer First” app will emerge that is designed to fit the needs of consumers, and that wallet and service has the potential to sweep the entire world as WhatsApp did.
Azteco is integrating with wallets and other consumer services globally, so that getting Bitcoin is as easy as buying an Amazon or iTunes Gift Card. Part of the task of making Bitcoin universally and easily accessible is making it trivially simple to put it into your phone, and our wallet integrations do exactly that.
Once you have your voucher from one of our outlets, all you have to do is point your phone at the QR Code on the receipt and like magic, the Bitcoin is on your phone in about three seconds.
That’s all there is to it.
Azteco is putting Bitcoin where the people are, and where they are perfectly comfortable. We’re removing the need to learn anything about Bitcoin in order to use it, and fitting it into an intimidation free mental model and context that billions are already familiar with. Internal growth numbers are showing us that our hypothesis is correct.
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