Guerrilla user research, which is conducting fast and low-cost user testing, usability testing, or user interviews with random participants, is a valuable tool in every digital product designer’s toolbox. In this article, I’ll lay out a few tips to maximize your research when you are under time and resource constraints.

If you do not have the time or an extensive budget to set up screener surveys, coordinate and physically set up a research environment, or create a test on virtual usability testing service, guerrilla user research may meet your needs. And let’s be honest with ourselves: we should not be conducting frequent “user research” with fellow designers, engineers on your team, or co-workers. …


Brian Beavers

Lead Product Designer @IDEMIA; previously @Stash @TripAdvisor @Hotwire / habitual movie-quoter

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