Bec BridesonAUSTRALIAN SUPER FUNDS NEED TO FIND SOME LOVIN’ — FASTBy Bec Brideson and Miles MainwaringJul 17, 2020Jul 17, 2020
Bec BridesonGET OUT THE TAPE MEASURE — THIS SHOULD BE BIGGER THAN RITSON’S.I just finished reading (and watching) Ritson’s dissection of digital metrics and what can I say? He hits the nail on the head several…May 11, 2020May 11, 2020
Bec BridesonYes I cannes — and so can every woman in advertising.The first 15 years of my career as a creative in advertising, I assumed the #CannesLions was “not for me” for 3 reasons:May 11, 2020May 11, 2020
Bec BridesonAdland is dragging its feet on #MeToo, as perpetrators continue to win awards and hide in plain…Woody Allen and Roman Polanski are arguably two of the greatest film directors of the 21st century. Nevertheless, after #MeToo accusations…May 11, 2020May 11, 2020
Bec BridesonAre you giving a FCXBrands must embrace female customer experienceMay 11, 2020May 11, 2020
Bec Bridesonhttps://www.youtube.com/watch?time_continue=1&v=koPmuEyP3a0&feature=emb_titleGILLETTE’S CONTROVERSIAL AD LOOKS BEYOND ADVERTISING’S MALE LENSMay 11, 2020May 11, 2020
Bec BridesonWHAT FINANCIAL SUCCESS LOOKS LIKE FOR WOMENhttps://becbrideson.com/what-financial-success-looks-like-for-women/ Sponsored by Mortgage Choice/Core DataMay 11, 2020May 11, 2020
Bec BridesonThe ‘numbers’ games people play.Back in the early 00s and pre-data-explosion, we didn’t have much evidence of the trillions of dollars women influenced in consumer…May 6, 2020May 6, 2020