Good vs Bad Design

Example (A) good design. Example (B) bad design.

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  1. Business Cards
A.

Just from the first look at this business card, you know it is relating to optometry. Brilliant. I think the best business cards are the ones that are creative to the field or individual, however are still in the realm of the standard business card size and shape. Sometimes keeping it simple and clever is the key!

B.

In this day an age, sometimes going the standard rectangular business card route doesn’t give that unique, one-of-a-kind feel, and so people are thinking outside of the box. To me, 3D business cards are risky. If someone handed this to me, it would probably go in the trash shortly after. A clever concept, but where am I going to put this thing!?

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2. Restaurant Websites

A. http://www.burgerlounge.com/

The Burger Lounge has a clean, simple approach with their website. It is easy to navigate around and even has some comical elements to it with the videos!

B. http://www.burgerbargeinc.com/

The Burger Barge is near and dear to me. They have bomb burgers but one god aweful website. It does not do the company justice at all. There is a lot of distractions with the background picture to the lunch specials to the different fonts and colors. Less can be more!

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3. GAP Logo

A.

The original logo of GAP. Clean, simple, classic.

In 2010, Gap came out with this new logo. After the backlash of customer’s reactions, the company decided to revert back to the original logo. So many questions as to their thought process on this one. Why take away the iconic blue background? Why change the “A” and “P” to lower case? Overall, I think sticking with the original was a good plan.

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