Becca SouthwellKori Maitlens Drive to Make a DifferenceFor today’s college students balancing school, work and a social life is a difficult task. For many, that is enough to lead to numerous…Dec 14, 2015Dec 14, 2015
Becca SouthwellThe Power Of VisualsWe’ve all heard the phrase ,“Don’t judge a book by its cover” whether it be a book, potential boyfriend or car, nearly everyone has had…Nov 30, 2015Nov 30, 2015
Becca SouthwellReal People, Real Stories, Real Advertising SuccessThroughout the story spotlight presentations I was captivated by the numerous ways companies use brand storytelling. One common theme I…Nov 2, 2015Nov 2, 2015
Becca SouthwellOnly you, can choose beautiful.The perception of beauty has been ingrained into women’s minds for many generations. From early ages, woman have been exposed to mass…Oct 26, 2015Oct 26, 2015
Becca SouthwellThe Cold That Could Have Cost It All: Frank SinatraThe story “Frank Sinatra Has a Cold” was written in 1966 by Gay Talese. The celebrity profile tells the story of the legendary singer…Oct 19, 2015Oct 19, 2015
Becca SouthwellDo you watch for the football, or the commercials?Ever since I can remember, Super Bowl ads have had a way of drawing my attention. For example, Audi’s Super Bowl ad from 2013. It features…Sep 21, 2015Sep 21, 2015
Becca SouthwellLiar liar, pants on fire…Telling the truth does not always come easy for many. For years, people have been telling white lies to spice up their stories or to…Sep 14, 2015Sep 14, 2015
Becca SouthwellOut with the old, in with the new. Where does “brand journalism” stand?Over many years, marketing and advertising has evolved into what we know them as today. The traditional cookie cutter way of reaching…Sep 9, 2015Sep 9, 2015
