Being a human means that our biology affects our behavior. As I mentioned in my past articles Persuasive UX Design: How To Get Users To Do Stuff Part 1 and Part 2, 90% of our thoughts are unconscious. This mysterious unconscious mind responds best to a very simple language that includes danger, food, sex, the feeling of belonging, and strong emotions like joy and anger.

Antoine Bechara, an expert in neuroscience and professor of psychology, has studied and proven that you can’t make any decisions without your emotions. …


Intuitive Experiences

What does the word “intuitive” mean? In the context of technology, it’s easy to use and understand. Pretty simple and straightforward, right? Well… Not so much. Intuition itself is so complex that the choices we make are buried deep into our subconscious, where we aren’t even aware of making a decision in the first place. But through user testing, we’re able to pick up intuitive patterns (both conscious and subconscious) by watching specific target audiences interact with the product at hand.

As I mentioned in my previous article Persuasive UX Design: How To Get Users To Do Stuff (Part 1)


Creating a mindfulness program for Dynamo

Image by Ales Krivec

Where it all began

Back in July 2015, I was introduced to meditation through a Dynamo client project (which also spawned off our Remindful app). As part of our research, our co-founder and project lead Alex Nemeroff invited an old friend Dr. Sarah Roberts, the Program Director at the MindSpace Clinic and licensed clinical psychologist, to give our team a 1-hour Lunch & Learn about mindfulness. …


Over the last couple of years, I’ve been in a constant state of designing and problem solving. I try and be open-minded enough to notice when things or situations need an intervention, including everything from my personal life to the products I design.

I was recently doing some design research for a new Dynamo client, PeraHealth, who’s primary brand colour is yellow. Based on past experience, this is not a web or screen-friendly colour, both from a legibility and accessibility standpoint. …


A little while ago when the Dynamo team was working on a wellness app for a client, we noticed a hole in the market for a well-designed mindfulness reminder app.

After months of on-going personal research about mindfulness and meditation, the concept of the app became more and more relevant to use in my daily life. Meditating and moments of mindfulness can help us remain focused, reduce stress, improve productivity, regulate our emotions, increase self-awareness and make us better listeners, among many other benefits.

During our first Dynaday (when we take a break from our client projects and have free…


Photo by Fabian Irsara

A few months ago, I wrote Persuasive UX Design: How To Get Users To Do Stuff (Part 1), which was inspired by a workshop that I took while attending Smashing Conf 2016, taught by Dr. Susan Weinschenk. It was so mind-blowing that I had to break it down into two blog posts. If you haven’t read the first part yet, it would be worth checking out for context before getting into this one.

So, let’s get to it!

How do I get users to:


The toughest part about starting a new project can often be that initial stage of research. Where to look? What to look for? Here are some of our go-to resources for ideas and inspiration.

Mobile Design Inspiration Tumblr


Photo by Damian Zaleski

While in San Francisco for the recent Smashing Conf 2016, I enrolled in a one-day workshop about persuasion in UX design, taught by Dr. Susan Weinschenk. With a PhD in psychology, she applies her research on brain science to predict, understand, and explain what motivates people and how they behave digitally. The one-day workshop summarized the key components of her 3 books, which I’ll partly break down for you here.

Before jumping into the tactics, there are 3 main concepts that must be understood:

How users make decisions

If we want to design an engaging and persuasive product, then we need to understand the…


Every Adobe software has its competitor. Photoshop’s got Gimp or Corel (and tons more), InDesign’s got Quark (lol) and so on and so forth. Remember Fireworks? Fireworks (mega lol) was the only Adobe software actually built with the digital designer in mind (it’s too bad it sucks and never caught on). This left us to resort to Photoshop, which quickly became the industry standard, but it was never truly intended for designing websites or apps. So what is?

When I started working at Dynamo almost 2 years ago, I converted from Photoshop over to Illustrator for designing websites and apps…


Before you dismiss “mindfulness” as just another buzzword, take a second and breathe. You might need it more than you think. After reading this blog post, you might consider how mindfulness is actually key to living a happier, calmer and less reactive life. By applying the recommended tips to your daily life, not only will you directly benefit from its effects, but so will your work environment.

So, what does “being mindful” actually mean?

Mindfulness is essentially a state of awareness. In this state, you pay close attention to one thing and, most importantly, see it without any judgement. For example, when eating breakfast, you would use…

Rebecca Adel

UI/UX Designer

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