Why Homejoy Failed
Christina Farr

Every reason for Homejoy’s failure points back to a lack of focus on the customer. When you don’t delight your customer, they don’t come back. They don’t tell friends. They don’t buy more. Having an inconsistent stream of poorly paid, untrained people come into your home to clean is not a model that works.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.