14 AI Email Generator Tools & Best Email Writing Assistants 2024 (Free & Paid)
AI Email Writing Tools & Assistants: How Do They Work?
Will AI email generators make your life easy?
I break down the benefits, use cases, and analyze if these AI writing tools are ready to be a key part of your email workflow.
Affiliate Disclosure: The following content related to email generator tools and writing assistant is brought to you by Suresh Chaudhary. If you buy a product featured here, I may earn an affiliate commission or other compensation at no extra cost to you. Thanks for your support!
AI-powered email writing tool promises to automate your sales workflow without hurting your deliverability or reply rate.
But, does this new technology really live up to the hype?
In this post, I’m going to look at how AI email writing tools can help you optimize your cold email process, as well as show you some of the best AI email assistants on the market right now and what type of results you can expect from them.
Let’s jump in.
What Is AI Email Generator?
AI email generators or e-mail writing tools use machine learning to analyze text and generate new email copy for you.
The companies behind the software train their tools to deliver copy based on the prompts you provide.
For example, some tools offer an “email opening line” generator.
Based on the information you give them, they will come up with a sentence or two that you can use in your email as an icebreaker.
These tools aren’t truly “AI”, but they can still be useful tools in your workflow.
How Do AI Email Writing Tools Work?
Despite the term AI being thrown around, most of these tools don’t use true artificial intelligence and aren’t ready to change the world.
Many of these tools rely on systems like OpenAI’s GPT, which uses an “advanced autoregressive language model” that relies on deep learning to respond to prompts you provide it with.
In simple terms, that means when you give it a prompt (e.g., “write a cold email to pitch SEO services to new clients”), it will autocomplete a sentence or section of text based on what it thinks you’re looking for.
In practice, these tools synthesize text from a huge dataset, and then, using deep learning, figure out what the best response to the prompt is.
Top 14 Free & Paid Email Generator Tools and E-mail Writers in 2024
Check out the top 14 AI-powered email generation tools to look out for in 2024 to improve your open rates and clicks!
1. Jasper AI
5-day free trial available with 10,000 words credit. Try Jasper.ai for Free
Meet Jasper, The Future of Writing Sales Emails.
It is powered by Artificial intelligence which makes it fast and easy to create content for your email campaign, blog, social media, website, and more!
Jasper.ai uses GPT-4. You provide it with prompts, such as your company name, what your product does, and context to include in the email. Then, it generates an entire email using that information.
Image Source: Jasper.ai
You’ll need to research your prospect before generating your cold email, as you will need the information to add to the ‘Context’ section of the prompt.
The output is relatively good, but it’s still best to manually review each email.
Pricing: $29 per month for 20,000 words of copy
Jarvis AI Key features for Email Writing:
- Create entire emails and unique subject lines using AI
- Access to a range of other AI copywriting templates
Try Jasper.ai for free & get 10,000 words of credit using my special link.
2. Copy AI
The free plan is available with 10 content credits. Try Copy.ai for Free
Copy AI is one of the best AI-free content generators that you can use for email writing.
With CopyAI’s automated creativity tools, you can generate marketing copy in seconds.
Copy.ai is here to help you curate relevant email text. Our tool generates subject lines that target your audience.
For example, see the tool in action with these subject lines for the cleaning product Scrub Daddy.
Image Source: Copy.ai
Copy.ai offers plenty of joyful subject lines such as “Scrub, cute & easy!” or “It’s a sponger with soul” for the homemaker audience.
Want to learn more about tailoring your email subject lines to your audience? Check out their website to learn how to create sales email subject lines that actually get opened.
Pricing: $35 per month with unlimited content credits
A free account is available. Pay as you go.
3. Quillbot
A next-generation email writer supercharged with QuillBot’s cutting-edge AI. Get Started For Free
QuillBot is an AI-powered EdTech writing platform that provides over 60 million users with free online writing and research tools to help them research and communicate ideas effectively.
Whether it’s emails, essays, social media posts, or blogs, the platform includes productivity-enhancing tools such as Grammar Checker, Paraphraser, Summarizer, Plagiarism Checker, Co-Writer, etc. that are also used by leading colleges and writing centres, mostly in the United States and Asia.
Pricing: USD 3.75/month/writer. $44.95 billed every 12 months.
Start with Quillbot’s free plan and generate your first email draft for free!
4. Rytr
Free plan is available with 10,000 characters per month for a lifetime. Try Rytr.me for Free
Rytr is an AI writing assistant that helps you create high-quality content, in just a few seconds, at a fraction of the cost!
Generate email content in just 4 easy steps using Rytr.
Step 1 — Select language
Next step is to choose a language of output. Pick one from 10+ language types in the dropdown.
Step 2 — Select tone
Next step is to choose a tone of voice for your content type. From casual to convincing, pick one from 20+ tones in the dropdown.
Step 3 — Choose your use case
Just open the app and choose Email from the dropdown. We support 20+ use cases and content types in 25+ languages.
Step 4 — Add input
Finally, provide some keywords, phrases, or titles as input and click Ryte for me.
And voila, you’ll get the AI-generated output instantly! That’s it! You can keep generating more variants till you’re happy.
Image Source: Rytr.me
Rytr can also help you generate amazing stories with AI.
Pricing: $9 per month for 50,000 characters & $29 per month for unlimited characters.
Start with the Rytr free plan and generate your first 10,000 characters for free!
5. Snov Email AI
A free trial plan is available with 50 credits. Try Snov.io for free
Known as an all-inclusive platform for cold outreach and one of the best sales automation solutions for small businesses on the market, it has just launched a new feature called — Email AI assistant.
This feature is built into Snov.io’s email drip campaigns tool, allowing you to create unique email copies while building your campaign.
There are plenty of options available for you to choose from while creating an email.
You can select from different instructions such as writing an email, entering a custom prompt, changing the tone, and so on.
Additionally, you can also select from various email types like sales email, upsell email, follow-up email, and more.
You can even choose the email focus, such as focusing on pain points or needs, to make the email copy more relevant to your goals.
All you need to do is to tell Snov.io Email AI assistant what’s special about your brand and offer, and the tool will create a well-structured, personalized email with an engaged subject line in seconds.
Key features:
- In-built and custom prompts. You can choose among Snov.io prompts or write your own ones based on your needs.
- Easy email composition. The tool composes the whole email (subject lines, email body, ending) within seconds.
- Email generation based on summary. You can write a brief email outline and Snov.io Email AI will quickly turn it into a complete email, packed with all the details you need.
- Grammar check and email improvement. Email AI takes your existing drafts to the next level, allowing you to fine-tune and customize the email text you provide.
- Follow-up email generation. Email AI refers to the content of the previous email in your sequence and automatically generates the email text for you.
- Translation to 36 languages. You can translate your emails and send localized versions, connecting with customers in their native language and reaching a wider audience.
Pricing:
Snov.io Email AI is available for all paid plans.
The basic plan will cost you $39 per month, but as was mentioned above, at this price, you’ll get all-inclusive: a CRM, a cold email outreach platform with the Email AI assistant, an email finder and verifier, and an email warm-up tool.
6. Storylab AI
Get Started With Story Lab AI-Powered Email Copy Generator. Try Storylab For Free
StoryLab.ai is an online AI content tool that generates content ideas for you.
Are you struggling to write the perfect Email Copy? I got you covered!
Simply describe your email content and hit the ‘Inspire me” button to get great email copy ideas with Storylab AI.
This A.I. generator will give you inspirational examples to add to your list of potential Email copies.
Run the tool as often as you need to create your perfect next Email(s).
7. Growth Bar: Free AI Email Writing Tools
Want to create content for your sales email or newsletter, but unsure how to start?
GrowthBar has you covered with its free AI sale email generator and free AI email newsletter generator tools.
Make high-quality email content fast and for free.
You can use these links and enter a few words to get email content for your sales pitch or newsletter.
https://www.growthbarseo.com/ai-sales-email-generator/
https://www.growthbarseo.com/ai-email-newsletter-generator/
8. Closerscopy
Learn more about Closer Copy on Closerscopy.com website.
Closers Copy offers an incredible editor with a wealth of high-quality templates and expert tips at every step.
All for a low monthly subscription with a 30-day guarantee.
You can select your desired language with respect to the country of your audience.
Out of 120 languages, I was able to test only French and Italian.
Wizard The Closers Copy wizard lets you select your purpose and then choose from a variety of templates for each step to close a potential customer.
It is very handy for people who write sales letters, emails and offers.
Basically, it’s a full-fledged template-based wizard that assists you in creating content according to your buyer’s journey.
Writing Sales Letters, Email Scripts, Ads, Calls has never been easy, but with ClosersCopy you can craft all these and convert the target audiences into paying customers.
Pricing: $29.99 per month with 75 runs per month. They also offer a lifetime deal with a 30% discount.
Check Closerscopy Lifetime Deal & Closerscopy Website for more.
9. SmartWriter AI
7-day free trial available. Try SmartWriter.ai for Free
AI email writing software designed for cold emailing.
SmartWriter uses publicly available prospect data from news stories, LinkedIn profiles, case studies, and more, to create unique sales emails for everyone you’re reaching out to.
Rather than offering a wide variety of copywriting templates, SmartWriter only focuses on email copy designed to be used in your cold outreach.
Their templates include personalized icebreakers (opening lines), entire cold emails, LinkedIn outreach messages, and backlink outreach templates.
Key features:
- Create custom opening lines, cold emails, LinkedIn messages, and backlink request emails
- Searches for up-to-date information on your prospects
- Verify your emails before sending to improve deliverability
Pricing: $49/month for 1500 outreach credits
10. Smart Copy
Free plan available with 5 content generations per day. Try Smart Copy by Unbounce for Free
Generate sales outreach emails, subject lines, and emails to pitch to investors.
Smart Copy offers a wide variety of copywriting templates, including a Sales Outreach template, as well as email templates to pitch VCs and angel investors.
You create your profile on Smart Copy, including key details about your company, brand keywords, your audience, and a description of your offering.
Then, SmartCopy uses that information to create email templates that combine it all into a few short sentences.
Like most other tools here, the email output isn’t always ready to use immediately, but it provides a good starting point for your email templates.
Pricing: Free plan available, paid plans start at $49/month for unlimited content generation
Key features:
- Wide variety of copywriting templates, including several focused on writing emails
- Generous free plan
- Copy your templates in one click, save them for later, and provide feedback
Try Smart Copy by Unbounce for Free
11. Lyne.ai
Generate 100s of opening lines at once using your prospects’ LinkedIn profile or email address.
Lyne is a platform designed for one purpose: to generate highly personalized introductory lines for your cold email campaigns.
To create your opening lines, all you need to do is upload a CSV of your prospects with either their business email address or their LinkedIn profile.
Then, Lyne will scan their company domain and LinkedIn profile for key information on them and generate an opening line.
You can choose if you want Lyne to generate short (1–2 sentences) or long opening lines (3–4 sentences).
There are also a few useful features for lead generation agencies, such as the ability to organize your opening lines into folders and label them so you know which lines to use for each campaign you’re running.
Pricing: $99/month for 350 opening lines
Key features:
- Only requires your prospect’s email or LinkedIn profile
- Takes 4–5 seconds to generate an intro line
- Manage opening lines for different clients with folders and labels
12. Magic Sales Bot
Generate personalized opening lines for sales emails using GPT-3.
Magic Sales Bot was developed by a former sales rep and is packed with helpful features to help you write personalized cold emails at scale using AI.
You add your prospect, and Magic Sales Bots will find articles, Tweets, and news stories about your prospect and company.
It then uses OpenAI’s GPT-4 to write custom blurbs for each prospect.
Even if you decide not to use the AI-generated email copy, Magic Sales Bot still comes in handy for quickly reviewing the latest news and social media updates from companies you’re reaching out to.
Pricing: $49/month for unlimited sales email creations
Key features:
- Generate email intros from social media or news stories
- Uses OpenAI’s GPT-3
- Add your company details and they’ll be used in your copy
13. Lavender
AI email assistant that suggests ways to improve and personalize your sales emails.
As of writing, Lavender isn’t truly an AI writer. But, it is an AI assistant designed to help sales reps reduce their email writing time without it affecting personalization.
As you write your sales email, Lavender compares your copy against a database containing millions of effective sales emails to give you feedback and suggestions on making it more impactful.
It also helps you personalize your outreach by displaying social media posts, company information, and details on your prospect based on the email address you’re reaching out to.
Despite not having an AI writer currently, Lavender does have an AI email writing assistant that relies on GPT-3 in the works.
Pricing: Free plan, paid plans start at $19/month
Key features:
- AI email assistant with improvement suggestions
- Integrates with Clearbit so you can quickly gather context on prospects
14. Lola AI
Create custom opening lines based on your prospect’s LinkedIn profile.
Lola AI is another AI writer designed specifically for people sending regular cold emails to prospects.
All you need to do is paste your prospect’s LinkedIn profile URL into the platform and Lola AI will deliver you a personalized icebreaker based on talking points found on their LinkedIn profile.
Like with the other tools, we’d recommend manually reviewing each opening line before you hit “send” on your next cold email campaign, but, Lola AI is still a good way to quickly identify talking points.
Pricing: Starts at $25/month for 200 opening lines
Key features:
- Write custom opening lines, ready for your next outbound campaign
- Only need a valid LinkedIn profile URL to work
What Are the Benefits of Using an AI Assistant When Writing Your Emails?
1. Improve Your Email Writing Productivity
The first key benefit to AI writers for cold emailers is that they can speed up the time it takes to write your emails.
As you know, writing a personalized opening line in your cold emails is vital to getting replies. It proves you’ve done your research into your prospect.
Here are some examples of the level of personalization you need in your opening lines:
- “Just read the case study you published with {{customer name}}. Awesome how you helped them increase conversions by 15% on their Facebook campaigns.”
- “Saw your talk at {{event}} — loved the unique insights and hoping to test some of those ideas over the next few weeks.”
But, writing opening lines like these for each of your prospects is one of the most time-consuming parts of cold emailing.
These AI writing tools can help you automatically create your opening lines, which will save you a huge amount of time.
If you send 100 cold emails per week, and an AI tool saves you just 90 seconds per opening line, that’s 2.5 hours of your valuable time saved per week.
2. Quickly Generate New Email Talking Points
As much as we enjoy cold-emailing new prospects, it can get difficult to continually improve your email copy.
After a while, it’s easy to settle into bad habits and you can find yourself repeating similar copy and talking points.
These AI tools can help you come up with new ideas that you may not have considered.
As one report on the technology behind AI writers explained, GPT-3 is like a “scrapbook created from millions and millions of snippets of text that it then glues together in weird and wonderful ways on-demand”.
Provided with the right prompts, you can use these tools to generate new subject lines, email copy, and talking points to help you start more conversations with your prospects.
Do These AI Email Writing Tools Actually Work?
Now, it’s time to answer the big question: can these tools actually create the copy you can use in your email outreach?
In our opinion, the verdict is still out. They can generate compelling copy at times, but the tools aren’t ready to handle all of your email writing needs.
Despite that, there is huge potential for these tools.
Final Thoughts on Email Generator Tools & Writing Assistants
AI copywriting tools still have room to improve. Despite that, they can still be a valuable part of your workflow.
You can use them to create personalized email opening lines and icebreakers, find relevant talking points to start conversations and come up with interesting subject lines to get your email in the inboxes of your customers.
To make them work for you, ensure you always review the copy generated before using it in your sales outreach.
You will ensure that the quality of your emails remains as high as possible, but you will still be able to automate part of the writing process.
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