Unibright: Bringing “No-code” Enterprise Blockchain Solutions

Bedrock Research Group
6 min readMay 29, 2020

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One of the most exciting areas of cryptocurrencies and blockchain technology we’ve discovered over years researching the field is the tokenization of real-world assets.

When we say real-world assets, we mean just about anything you can think of. But for the beginning stages of tokenization, assets that are difficult to divide and buy or sell have the best potential, like fine works of art, or coveted real estate.

What is known as a “security token” is basically a digital representation on a blockchain of a given asset. It can represent a share in a company, participation in an investment fund, or ownership of a piece of property. They can also be traded in a secondary market.

This sort of tokenization is another facet of the dramatic, revolutionary shift to a digital economy.

The pandemic has accelerated the trend, but it’s been coming for decades.

We are moving toward a world where investors want to be able to take full advantage of the benefits of advanced technologies like blockchain and cryptocurrencies.

We want access to our investments in real time, not just during office hours. We want to be able to trade more products on our phones or connected devices instantly, instead of waiting days or weeks for the paperwork to come through. By the time it does, an entire industry of middlemen will have taken its cut. But people are sick of paying off middlemen, especially when there’s a replacement that is cheap, safe, effective and easy to use.

That’s where Unibright (UBT) comes in. You can think of the company as an up-and-coming software developer driving automation and integration of blockchain technologies for businesses.

That’s a great place to be right now.

The startup is setting its sights on a blockchain tech market expected to soar from $1.6 billion in 2018 to $163 billion by 2027, according to Statista.

The young company’s underlying mission is to help businesses create their own blockchain-based solutions, and make it easier and affordable to incorporate them into existing business processes without having to rely on insane coding skills.

For instance, the Unibright Framework, which is the company’s blockchain business integration platform for enterprise adoption, works as a set of templates containing essential business logic for major blockchains. It offers a visual drag-and-drop tool for designing smart contracts. That means not a single line of code needs to be written to use the platform. It also offers ways to connect to customers’ existing IT systems, hastening bespoke integration as needed.

This no-code required approach can also be updated automatically into different blockchains.

The company launched in the second quarter of 2017 by offering workflow design tools for enterprises using Ethereum blockchains.

Over its brief history, it’s grown to develop a host of tools businesses need to get going with blockchain.

One of its latest innovations, called Freequity, is a perfect illustration of how innovative this firm has become.

Leaving Tokenization to the Experts

Launched in December 2019, Freequity is a regulatory-compliant “360 degree” security token platform.

To give you a better sense of what this means, let’s take a simple example of a real estate project.

A developer building a housing unit in a city wants to raise capital to fund the buildout and decides she wants to do so using a security token offering (STO). It’s similar to an initial coin offering or an IPO from the stock world in that the business wants to raise money from the public to fund its project.

Until now, the idea has been that by just dividing the equity behind the real estate, then breaking into small pieces represented by a token, the builder can use the blockchain to avoid middlemen while keeping the fractionalized asset secure and transparent.

The reality, however, is far different.

Small real estate projects with values under $10 million, for instance, still have tremendous difficulty getting access to basic liquidity. Often, real estate is a local or regional investment, with builders targeting a limited pool of potential investors. Moreover, it’s really not possible to jump on a major exchange that would broaden that investor pool considering hefty listing fees and legal hassles. Builders are good at building, not at regulatory compliance and coding. And they need access to liquidity from the beginning of their projects.

Unibright’s Freequity bundles everything that should be in place — from tokenization to custodian services to know your customer (KYC) regulations to big data analysis and more — to achieve the digital security offering into a single, blockchain agnostic platform.

Graphic by Unibright

That feature alone sets Unibright apart from its competitors. We also like the simulation feature that allows users to make sure the liquidity portion of the process works right.

Users can insert meaningful data, like comparable projects in the region or past projects of the builder, to make sure the liquidity pool mix works to make the asset price stable.

If you’re not familiar, a liquidity pool consists of two parts: one contains the underlying token, and the second contains a stablecoin backed by fiat currencies.

The idea here is to use liquidity pools as a regulatory complaint replacement for exchanges, where every buy or sell order must rely on a counterpart fulfilling the bid/ask. Liquidity pools are by contrast always available to trade. They rely on a computer-generated mechanism where the price you get for one token is always determined by the ratio of remaining asset tokens and stable coin tokens.

The more people that want to buy the token, the fewer the stablecoin tokens will be left in the pool, the more expensive they become, and vice-versa.

The platform particularly makes sense for early or even first-time projects, where liquidity is available right away, thus boosting support for smaller businesses and startups.

Why Unibright Makes Sense Now?

The startup has a history of bagging major clients and partners.

Back in December 2018, it consulted with Europe’s largest railway operator and infrastructure owner, Deutshe Bahn AG, to develop a blockchain-based solution for connecting all of the latter’s travel services, including tickets, vouchers, local transport, accommodation, and local train networks.

In June 2019, Unibright and Zuhlke Engineering joined forces on an open-source blockchain project to raise awareness about CO2 emissions and energy consumption related to blockchains.

In January 2020, the firm took the lead role in the Enterprise Ethereum Alliance Mainnet Working Group’s task force dubbed the Ethereum Mainnet Integration for Enterprises (EMINENT). The group is focused on stands and specifications used to integrate the Ethereum Mainnet with corporate systems like ERP and CRM. The company is looking to be at the forefront in creating the future of how blockchain will be used by enterprises.

In February, the company announced it’s partnering with a local power utility, Wasserkraft Mittelrhein, to bring smart contracts and blockchain tech to the “smart grid.” Unibright will assist the utility with energy monitoring, trading, integration and data analysis.

In March, the company was chosen to help Microsoft, EY and ConsenSys develop the Baseline Protocol. It’s an open-source project that uses cryptography, messaging and blockchain to offer secure and private business processes at low cost via the Ethereum mainnet.

As you can see, the company works methodically to deliver progress on its blockchain projects, and regularly keeps the public updated on its blog and Twitter feed.

And with a talented and experienced team of engineers under its helm, we’ve come to expect great things from the project.

Crypto Details

Unibright has a current market cap of $78 million, but most of that was accumulated in 2020. Indeed, 2020 has been a great year for Unibright investors, who’ve seen their coin rise 2,778% year-to-date.

The startup just got listed on Bittrex on May 21, another sign of the Unibright’s progress. The coin reached an all-time high shortly thereafter. It’s dipped slightly since then, but we see massive potential ahead.

Don’t wait too long to take advantage.

The above references an opinion and is for information purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.

Be sure to check us out on twitter @GroupBedrock

-Bedrock Research Group

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