A huge problem of the development of the crypto currency is that the “techies” tell about this. When people start to explain what a blockchain and crypto currency is at various conferences, even I do not get very clear. Crypto currency is ordinary money. Nothing in them there is “such”. Yes, they have more freedom and independence than most state currencies, but … they are exactly the same money as “others”.
It is worth noting that even bankers can not explain how money works. Once, I asked the banker the question “I do not trust the banks, how can I make sure that I have real money in my bank account?”. Needless to say, the answer was never received?
We live in a society that is accustomed to money, as they are, and in order for them to start thinking about changing the “habit”, a money supply crisis must occur. In the next two to three years, such a crisis is not expected, so the community interested in implementing the crypto currency in real life is obliged to act strategically.
Myths with which shrouded “electronic money” does not give a chance for money to take its niche. And yet. It is important to understand that “crypto-currency” is a very loose concept. Bitcoin — crypto currency, for it you can buy real goods, houses, cars. Ethereum is a crypto investment currency, you can buy only tokens and advertising services. LiteCoin — for … you can not buy anything. DASH — if you do not know why you need DASH, then it’s good. And so on. Each crypt has its own “point”.
UTrust, TENx, STK, Monetha, Crypterium, and other companies that create payment platforms, in my opinion, do not really understand what business needs. The fact that they create a purely customer service — this is without a doubt. But, does he need a business? In order to answer this question, you need to get answers to other questions. Can a business do without Visa and MasterCard? Yes it can. Can business do without Bitcoin? Yes it can. Can a business do without payment terminals, services to attract customers such as Atlas, REAL and so on? Yes, maybe he can do without them well. But, business can not exist in a vacuum of business systems. That is, business is much more necessary to have a program of warehouse accounting and accounting, rather than a beautiful cash register at the cash desk. Business is much more necessary to account for the effectiveness of customers and suppliers, rather than ERP on the blockchain, which, purely hypothetically, at one point, may bankrupt the company. That’s why the monsters of real business automation (SAP, SalesForce, etc.) are not worried about the arrival of pseudo-competitors on the market, who have never engaged in business, attracting customers and developing a product development strategy. It so happened that projects on ICO are coming out that will not change anything in this world, because they are run by “techies”. Because they have too much money and too small responsibility to the market, investors and the community.
In the next part, I’ll talk about the principles of solving key problems of integrating the crypto currency into the real market.
Read: If everything goes on like this, the crypt will die. Part 2
