
We know language matters. It’s why the 2011 tweet from Modern Family writer and producer Danny Zuker — “I’m constantly amazed at how different my twin daughters are. Lisa is so much more positive & confident than her sister Hog Face.” — was so funny. It’s because we understand the basic principle that the words we use affect what we think and how we feel about a topic, our identities — and yes, facts.
… have access to clean water, or new ways to order food when more than 800m people are malnourished. We need new incentive structures that encourage technologists to take on society’s gravest challenges, and to do so with ethics at their heart.
do — with them.…ty of Apple products, especially among the wealthy. But those critics would miss what Apple didn’t: people don’t buy products because of what those products do, they buy products because of what they can do — or what they imagine they can do — with them. This idea even permeates Apple’s retail strategy. Apple employees will never show you how a product…