famous – Medium

famous

famous

Apps Take Too Long to be Worthwhile

If you’ve ever visited a show like South By Southwest or Mobile World Congress, you’ve probably experienced the phenomenon of downloading…

Mar 27, 2017

Mar 27, 2017

famous

A New Payment Model: Cost Per Humans

The Interactive Advertising Bureau (IAB) estimates that marketers lose $8.2 Billion annually to the “untrustworthy supply chain” of online…

Mar 24, 2017

Mar 24, 2017

famous

The Limits of Transparency and the Need for Effectiveness

Facebook is in hot water for inflating their video ad metrics over the last two years, as well as readership on their instant articles…

Mar 23, 2017

Mar 23, 2017

famous

The Fallout of the Funnel

McKinsey found that nearly 3 in 5 bottom-of-the funnel ads leads do nothing. Why? it’s easier to bail than make an actual decision. What…

Mar 22, 2017

Mar 22, 2017

famous

Candy for the Candy Store: The Instant Gratification of Instant Apps

The human brain recognizes two kinds of pleasure. One is long term, the other short.

Mar 13, 2017

Mar 13, 2017

famous

Despite Improved Targeting, Brands are Losing Billions To A Dead End

Most major advertisers no longer need to be convinced that they need to be on mobile. It’s where the customer lives, and it’s increasingly…

Mar 9, 2017

Mar 9, 2017

famous

On the “Appification” of our World

The consequences of the mobile revolution are deep and widespread. The impact that the ubiquity of smartphones has on all aspects of our…

Mar 3, 2017

Mar 3, 2017

famous

The Post-App Era Should Solve the Problem of App Bloat

The promise that there would be “an app for that” was — and still is — intoxicating. A dedicated experience for brands on every device…

Mar 1, 2017

Mar 1, 2017

famous

Time Matters

A number of years ago, a study about abandonment rates by gender floated around the popular web — that is to say the non-industry web — and…

Mar 1, 2017

Mar 1, 2017

famous

Five Good Reasons Why You Shouldn’t Build a Native App

Remember when a brand pretty much felt it had to build a native app to put itself on the map? Well, it isn’t 2009 anymore. In fact, there…

Feb 16, 2017

Feb 16, 2017

famous

famous

We empower brands to build bite-sized immersive app experiences that their customers can view instantly from any ad, social or email campaign.

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