Elrond Role Model

Begüm Güneş
Nov 5 · 4 min read

Any cryptocurrency company, starting its work, tries to take one of the first steps in its development to create a large, powerful and loyal community. Any experienced CEO, head of marketing or PR department understands that without a strong community, the success of any company will be very difficult. Why is community building so important? If we draw an analogy, then the simplest and most correct comparison will be the comparison of the corporate community with the fans of the football club. How many successful football clubs do you know without fans? The community helps the company solve several very important tasks:

  • Community members are the very first and most loyal users of a product or service that a company provides. The larger the community, the greater the number of users the company’s product / service will have at the first, most difficult stage, entering the market and gaining its place on it.
  • Community members can be involved in beta testing a product / service that the company provides for free or for a small fee. Having a large, loyal community, a company can conduct a truly massive beta test of its product / service for relatively small investments. By identifying with it the weaknesses and strengths of your product / service. And in advance, before the release of the final version, eliminate the shortcomings and strengthen the strengths of his product / service.
  • Most members of the community are fans of the company believing in its success and are long-term holders of company tokens. The larger the community, the more tokens will be withdrawn from circulation, reducing pressure on the price of the token and creating the prerequisites for its deficiency, thereby stimulating a price increase.
  • The community can be a valuable source of skilled employees for the company. The larger the community, the greater the chances for the company to find helpful members of the community.
  • Community members can provide significant assistance to the company in the event of any problems for the company, and the larger the community, the more significant this assistance will be.
    Of course, this is not all the benefits that the community provides for any company, of which I only listed the most important in my opinion.

It should also be understood that the correct, well-built work with the community is a WIN-WIN situation for both parties, both the company and the community members. Actively participating in the life and development of the company, community members should receive appropriate remuneration and bonuses — such as free company tokens (coins), early, free access to company products, etc. Such an approach will encourage community members to participate more actively in the life and development of the company.

Conventionally, all community members can be divided into several groups:

  • “Silently interested in the project” — community members who are interested in the project and try to learn more about it, following the news about the project. Probably the largest group in the community of any company, in most cases they do not take an active part in the life of the community and companies remain outside interested observers.
  • “True fans” — are community members who actively participate in the life of the community and company. They have a different level of professional skills. They are ready to help the company in solving some of its problems, such as marketing the company on social networks, participating in beta testing of the company’s product / service, and long-term holders of the company’s tokens. A much less numerous, but the most active community group contributes greatly to the promotion and development of the company.
  • “Fans professionals” — members of the community with high professional qualities in various fields of activity. This is the smallest part of the community, but at the same time able to bring the greatest real benefit to the company, if the company can correctly attract them to mutually beneficial cooperation.

ELROND as a role model for working with the community

Elrond, a young crypto currency that has recently emerged in the crypto world, can make a lot of noise in this environment and conquer a large number of loyal followers. When I was interested in this project, I followed the rapid development of the company and became a silent member of the community. During these observations, I noticed confusion and increased respect and Elrond’s special attitude towards society. As a multi-year crypto enthusiast and many crypto-currency companies, I would say that Elrond should serve as a role model for most crypto-currency companies in the field of creating a community work to see their development, work and attitudes.

First and foremost, we can see the company’s holistic approach to building its business with the community, striving to meet the needs of a broad category of users.

With small steps to achieve the GREAT GOAL, this is how companies are created that can change the world.

Note: This article was inspired by Artem Tsygankov’s article.

Elrond: https://community.elrond.com/referral/nbRvtFT3CqnhBeL/

Elrond ID: hussnill

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