We are an exceptional software development team. But, we now also need be an excellent customer development team. That’s why, in the first section of this doc, I said “build a customer base” rather than “gain market share”: the nature of the task is different, and we will work together to understand, anticipate and better serve the people who trust us with their teams’ communications, one customer at a time.
…l back on well-established best practices. That means we need to listen, watch & analyze carefully. We’ll need to build tools to capture users’ behaviour and reactions. And then we’ll need to take all that information and our best instincts and be continuously improving.