Joshua BelhumeurWhere does creativity come from?Neuroscientist Rex Jung defines creativity as “the process of making something both novel and useful.” Without usefulness, nothing matters…1 min read·Nov 29, 2022----
Joshua BelhumeurNonprofits are powerful influencers in the brand activism era.This is a story about unrealized power by nonprofit leaders.3 min read·Oct 19, 2022----
Joshua Belhumeur3 Branding Tips for Credit UnionsMy creative agency BRINK are proud proponents of community banking models, seeing them as a form of activism and empowerment for people to…2 min read·Oct 4, 2022----
Joshua BelhumeurinBRINKThese words should be banned from your brand guide.Attributes brands put in their guides to describe brand tone are sometime so vague they become meaningless.2 min read·Jun 10, 2022----
Joshua BelhumeurinBRINKDiversity is UncomfortableEmbracing dissenting ideas is not only how we become smarter and more informed, it is necessary for diverse and inclusive spaces.2 min read·May 19, 2022----
Joshua BelhumeurinBRINKYour brand has no promise.Brands often obsess over generic mission statements losing sight of the real north star that should be guiding them.2 min read·May 12, 2022----
Joshua BelhumeurinBRINKI’m sure you heard. Elon’s buying Twitter.You can find plenty of opinions about what it means and predictions about what he might do, but right now I care more about why. Why is he…2 min read·May 11, 2022----
Joshua BelhumeurinBRINKYou’re Going to Lose Your JobAlmost no job will be safe from the cognitive era. It’s time we have a serious conversation.3 min read·Jan 10, 2017----
Joshua BelhumeurinBRINKGoliath, Meet DavidCan small digital agencies compete for big brands?5 min read·Jun 6, 2014----