Belinda Green
Digital Strategist/Planner @ Gyro, Manchester.
The Online High Street
How shared e-commerce baskets could save smaller online retailersAmazon is a Great Big Problem for many small (and not so small) businesses trying to sell their products online. The main bone of contention seems to be how difficult it is to compete on price and service, when service is considered in the context of delivery options and returning goods. So where are the opportunities to take on Amazon and win? They could be in delivering an online retail experience that’s preferable to Amazon’s highly functional one.Belinda Green1 min read