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But maybe that’s the point. Bojack the character is so desperate to be happy that he will desperately cling to any proposition that feels like it might save him. In the same way that someone may jump from fad diet to fad diet, he is convinced that if he can just find the right perspective, the right lens through which to view the world, he can finally be fixed. And ever time his life fails to be radically transformed, he falls further into himself.

So, maybe Bojack the show is criticising self-help culture in which happiness is a product to be bought and sold. Wholeness is reduced to a platitude.

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