A Better Way
To Make Toast

Ten minutes with Jeff Masamori
– toast enthusiast and photographer

Jeff Masamori is a photographer for Huckberry, and good friend of Bellroy. Based in San Francisco, his talent lives strong in both his work and play. We love the stories he tells through imagery and asked him to share ten insights into the man behind the lens.

You’ve got five words, describe yourself.

Photography, Design, Film, Digital, Toast

If you could be anywhere right now, where would you be?

In the middle of a giant fjord in Norway, surrounded by vast stretches of water, a sky full of clouds, and green. I’d be alone, camera resting, as I stop and take it all in.

If you weren’t a photographer what would you be?

I’d be the person that arranged food on your plate before you ate it. I love food and cooking, but this way I wouldn’t have to do any of the preparation, or wash up. I could just make it look pretty cool.

What’s the most incredible photo you never took?

One day when I was walking home from work with a friend we saw a banana peel on the road. This guy walking in front of us stepped on it and slipped, right in front of me, and I didn’t capture it. That would have been the greatest icebreaker to have, and I’ll never see it like that again.

What would your super power be?

Flight. So I could be just over there, a little bit higher, five miles away, over rocky terrain. Imagine having that talent in the Scandinavian fjords.

What or who is the greatest love of your life?

Right now a cough drop. Seriously though, it has to be photography. It’s the thing I’ve missed trains and sat through rotten weather for. It’s perhaps the most frustrating hobby in the world, but also the thing I always come back to. It’s my constant.

What piece of advice would you give to your teenage self?

Say yes more. I’d say keep playing the piano, guitar and soccer. Don’t give things up when you get busy. If you stop doing the things you love, it’s easy to lose them. 

What’s your screensaver?

An abstract line and dot image called Solo, it’s a Nils Frahm single cover. Nils is an contemporary pianist who I listen to a lot. A friend and I once offered to take on all the pain in the world for another 30 minutes of his music.

Your website asked us to spot the lie amongst a few truths. Tell us, were you really the homecoming king?

Ha, what do you think?

Share a Better Way you’ve found of doing something.

Heat up the toaster before you use it. A bakery called The Mill gave me this tip when I was shooting for them. Treat your toast like you’d treat a steak, they said. They have this dense Adventure Bread that’s packed full of seeds and grains and it toasts so much better if you put it in a hot toaster.

Finally we’ve got to ask, what’s in your carry quiver?

Hasselblad 500 C/M, Leica M6, Canon 7D (the camera that took the shot), Kodak Ektar 100, Kodak Portra 400, iPhone 5s, Keys, Bellroy Slim Sleeve

Check out more of his photography here — 10 Moments with Jeff Masamori


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