#04 research plan

Going into my research plan, I wanted to focus on the first two HMW statements that I came up with in my previous post.

How might we leverage on interactive digital media to engage visitors’ during their museum visits in order to help them learn, understand and familiarise themselves with the art?

How might we leverage on interactive digital media to elevate visitors’ learning experiences during museum visits in order to help them learn more and retain the knowledge gained from their visit longer?

These are the other two HMW statements that I created. I think these statements were targeted more toward the physical aspect of the idea while the aforementioned two were more general.

How might we encourage visitors to interact with exhibitions without using their phones in order to create a more immersive experience for them to learn?

How might we leverage on (digital) interactive media to make museum experiences more engaging and educational in order to increase the overall interest in the arts amongst Singaporeans?

As such, I have done up a research plan. Listing down the relevant information I gathered from the surveys in my previous post, helped me come up with some more points that I would like to find out from my target audience.

I figured that my key customer segment would be youths, aged 15 to 24 because I wanted to target a younger age group that is also digital natives as I feel that they would be able to utilise the interactive digital media the most.