#12 to be or not to be, that is the question
Before delving further into the To-Be journey map, I thought it would be good to reiterate my HMW statements.
These are the two main HMW statements I had decided to focus on.
How might we leverage on interactive digital media to engage visitors’ during their museum visits in order to help them learn, understand and familiarise themselves with the art?
How might we leverage on interactive digital media to elevate visitors’ learning experiences during museum visits in order to help them learn more and retain the knowledge gained from their visit longer?
These are the other two HMW statements that I created. I think these statements are targeted more toward the physical aspect of the idea while the aforementioned two are more general.
How might we encourage visitors to interact with exhibitions without using their phones in order to create a more immersive experience for them to learn?
How might we leverage on (digital) interactive media to make museum experiences more engaging and educational in order to increase the overall interest in the arts amongst Singaporeans?
However, the pain points identified in both my As-Is journey map and personas are rooted in all four statements. Here’s an overview of my As-Is journey map to recap:
To make it clearer, I’ve listed the pain points gathered from the As-Is journey map and personas.
- Unfamiliarity with the artists being showcased
- Unsure about what exhibitions are currently being displayed
- Exhibitions with works of unfamiliar art styles can be hard to comprehend = lack of interest in the art
- Distracted museum visits due to constant use of phone
- Overload of information = constant need to document everything
- Excessive amount of photos = may not be revisited = information documented lost
- Unable to retain the information gained during the visit
To create my To-Be journey map, I figured that it would be helpful to come up with a rough goal and some of the potential physical and digital opportunities I can think of.
Making the museum visit and learning experience immersive, interactive and hassle-free while also being personalised.
Physical
- Provide visitors with cards or keychains containing chips that allow them to sync up with the information boards of exhibitions, allowing them to curate information from the exhibition throughout their visit (by keychain I’m thinking of those keychains that can double as your ezlink pass)
Digital
- Each card or keychain has a unique code that can be keyed into an app. This logs the card of the exhibition into your collection. Perhaps the more you collect, the more rewards you gain (museum gift shop/paid exhibition discounts etc.). Also, once logged into the app, you can access your curated collection anytime, anywhere.
- Intuitive audio tours that guide users throughout the exhibitions, immersing visitors into the exhibition at their own pace– reducing the hassle of having to read the chunks of information, accessibility for those who are visually impaired
- Using the unique code from your visit, maybe there can be an AR experience that allows you to revisit the artworks that you curated on your visit. Furthermore, it could unlock games for that specific work to convey the information.
- Perhaps the app can also allow multiple entries per exhibition which would allow visitors to revisit exhibitions OR maybe the entries can be edited so that if visitors were to revisit an exhibition, they could easily add on to their existing curation.
With that, here’s my To-Be journey map.
The idea is to just have fun!!! Going into this, I just wanted to create something that is worth the experience, something you can do with your friends/family, and something that will make learning fun for anyone!!
Editor’s Note: The proposed changes are definitely still a work in progress. After doing this map and doing more research, I’ve come to realise that the first swim lane is not as likely as I thought it would be. In my next post, you’ll read more about this but there was a quote from The Guardian on museum apps that I agree with– “apps often begin and end at the museum’s front door.” So with that in mind, the app has to be intuitive and interactive enough to begin at the museum door with no end in sight (at least not yet)
……or if we can convince people to download the app at home via a website prior to their visit that would be the best case.
