For new businesses, the old adage ‘you have to spend money to make money’ can be downright misleading. A limitless marketing budget definitely helps, but there are a number of strategies a bootstrapped company can deploy to help grow traffic/leads/etc. Corl put together some strategies can get the best marketing bang for your limited buck.

1. Referrals

Word of mouth marketing is one of the most valuable form of marketing. It’s the one that consumers trust above all others and the one that is most likely to drive sales to your company. …