Ben CorbettMaking high quality product and marketing decisions with customer dataProduct managers and marketers constantly make decisions that directly impact their customers and their product’s position in the market…Feb 22Feb 22
Ben CorbettinBootcampTransforming sales calls into strategic insights: AI in marketing and product managementUnderstanding customer needs is crucial for success. Sales calls are a rich source of this vital information.Jan 24Jan 24
Ben CorbettinBootcampProduct discovery questions to ask customersDiscovery is an important responsibility for a product team. It’s the sum of all activities you engage in to figure out what to build. This…Jul 6, 2023Jul 6, 2023
Ben CorbettinBootcampMapping your way to customer delight: How to put customers at the center of your roadmap.Outcome-based roadmaps represent a strategic shift from traditional feature-driven planning to a focus on achieving specific, measurable…Apr 11, 2023Apr 11, 2023
Ben CorbettinBootcampUnlocking the power of personas: Product management and researchPersonas are fictional representations of a company’s customers. They are based on real data and research, and include information about…Mar 8, 2023Mar 8, 2023
Ben CorbettinBootcampCustomer research: Where do product teams fit?Engagement with customers is about both solving problems as they arise, and discovering new opportunities. Both come from a deep…Mar 7, 2023Mar 7, 2023
Ben CorbettinBootcampShould you take feature requests? How to work with product opportunities, not feature requestsDon’t assume a feature is successful once it has been delivered. It is only successful if it moves the needle on an outcome or objective.Jan 31, 2023Jan 31, 2023
Ben CorbettinBootcampOpportunity Solution Trees: everything you need to knowThe best products solve customer problems while generating revenue for your business. So the best product teams are those that are…Aug 17, 2022Aug 17, 2022
Ben CorbettinBootcampDiscovery is too important to leave with the product team.Discovery is usually defined in one of two ways.Aug 11, 2022Aug 11, 2022
Ben CorbettWhat is Continuous Discovery?There are many reasons why new products and features fail.Jul 5, 2022Jul 5, 2022