It is important to clarify that the term “pain point,” as it is frequently used in business school and marketing books, is somewhat hyperbolic. In reality, the experience we are talking about is more similar to an “itch,” a feeling that manifests within the mind and causes discomfort until it is satisfied. The habit-forming products we use are simply there to provide some sort of relief. Using a technology or product to scratch the itch provides faster satisfaction than ignoring it. Once we come to depend on a tool, nothing else will do.
Note: These are not sprints. I despise the word sprints. Sprints and work don’t go together. This isn’t about running all out as fast as you can, it’s about working calmly, at a nice pace, and making smart calls along the way. No brute force here, no catching our collective breath at the end.