Hi Cleo, I’m glad you liked it and got something out of it.
I get a few requests like this offering to re-print the article and I’d prefer not to and to keep it in one central place on Medium so I can keep it updated as I gain experience and feedback and also to not anger the Google Gods. :-)
Thanks Zoe, I’m really glad you got something out of it.
There is definitely a lot of overlap between foundational/generative and directional/evaluative. They could very easily be used interchangeably.
The reason I chose not to use generative and evaluative is that I don’t love how using these terms…
Thanks Chad, I left out specific timings because you can basically time box each activity to fill the time you have. I can run through the whole thing with a class in 3 hours (not recommended for production work) or you can stretch it out and dedicate a few weeks on it. Or anywhere in between.
Really good question Justin. I guess my instinct would be not to try and sell the full thing all at once. I would start by maybe trying to do one or two quick activities and see if they help.
The Affinity Map is a good candidate. It is pretty flexible and can be finished in an hour or 2. Most managers can usually find 2…