Really great post, Ben!
Chad Reynolds

Thanks Chad, I left out specific timings because you can basically time box each activity to fill the time you have. I can run through the whole thing with a class in 3 hours (not recommended for production work) or you can stretch it out and dedicate a few weeks on it. Or anywhere in between.

You are 100% right though, the key is to spend an equal~ amount of time analysing the research as you do ideating and not just rush straight in to the fun stuff. Or in other words get the team to eat their greens.

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