Thanks for sharing, this was a great read. The idea of both expanded creative storytelling possibilities + likely loss of control over how and where (and what parts of) that story is consumed resonated with me. I’ve been thinking a lot lately about the ongoing shift away from individual sites and toward platforms and how that forces content creators to think about how to get their messages across when they don’t control every aspect of the experience. From a business/publishing perspective, this makes a strong case for structured, ‘intelligent’ content that’s adaptable to a range of formats.