Published inField Notes from A Hundred MonkeysMeet me in Hot Buttered Rum: How to approach conference room namingIn November of last year my sister-in-law Erica texted me:Mar 16, 2023Mar 16, 2023
Published inField Notes from A Hundred MonkeysLook Before You Leap: 2¢ on Scoping ProjectsThis might sound really obvious, and it is: don’t say yes to something without understanding what you’re saying yes to. Obvious, right…Sep 14, 2022Sep 14, 2022
Published inField Notes from A Hundred MonkeysHuck It! A look at disc golf namingAbout a year and a half ago I discovered disc golf. For those who don’t know, disc golf is played like golf but instead of hitting a ball…Aug 21, 2020Aug 21, 2020
Published inField Notes from A Hundred MonkeysA Tug at My Heartstrings: A Look at Tugboat NamingI can’t explain why, but whenever I see a tugboat I want to be on it. I want to know what it’s doing that day and be a part of the action…Jun 30, 2020Jun 30, 2020
Published inField Notes from A Hundred MonkeysFuzz Faces and Cry Baby’s: A look at guitar effects namingLike most of us, I’ve been at home for the past two months. And, like many of us, I have more free time now that I’m not commuting, so…May 12, 2020May 12, 2020
Published inField Notes from A Hundred MonkeysSowing crazy seeds: Finding good (and bad) names in social isolationWe’re holed up at home per Solano County’s “shelter at home” order. To be clear this is not a COVID-19 piece. This is about me finding…Mar 24, 2020Mar 24, 2020
Published inField Notes from A Hundred MonkeysScary good naming from costume makers avoiding trademark infringementI love Halloween and I love good naming.Oct 18, 2019Oct 18, 2019
Published inField Notes from A Hundred MonkeysRaven flies high: What good cannabis product naming looks likeWe’re always looking for new-to-us cannabis companies, in part to hone our sense for what’s out there and who is doing a good job with…Jul 9, 2019Jul 9, 2019
Published inField Notes from A Hundred MonkeysEureka doesn’t exist: Why choosing a name takes hard workOur studio is in California where the state motto is Eureka. When it comes to selecting a name, we don’t believe in Eureka. Eureka is a copFeb 12, 2019Feb 12, 2019
Published inField Notes from A Hundred MonkeysThe Dank, the Schwag, the No Way am I Smoking That: My Burning Ears RecapWe held Burning Ears, our annual naming celebration, in San Francisco last month. The event is a time for us to look at the good, bad, and…Dec 11, 2018Dec 11, 2018
