Prime Hydration, a company co-owned by both KSI and Logan Paul, has struck a deal with FC Barcelona to become their main energy drink supplier. FC Barcelona has ended its 10-year partnership with Gatorade, their previous sports nutrition sponsor, and opted for a collaboration with this relatively newly formed but rapidly expanding company.
PRIME
It is one of the fastest-growing sports drinks companies in the world, co-owned by KSI and Logan Paul, with each of them holding a 20% ownership stake. The remaining majority ownership of the company is held by Congo Brands.It was revealed that the company made over $250 million dollars in retail sales alone in the past year.
The company along with its owners KSI and Logan Paul do various marketing events which are absolutely genius.
Deal with FCBarcelona
The deal between FC Barcelona and Prime Hydration appears to be beneficial for both parties, particularly considering the current challenges FC Barcelona faces with player registrations due to La Liga restrictions. Prime Hydration can leverage its association with one of the biggest names in football to promote its brand, while FC Barcelona can utilize this strategic partnership to attract a younger audience and increase support for the team.
The timing of this deal seems opportune, as football, or soccer, is expected to experience significant growth in the United States, with Lionel Messi joining Inter Miami in the MLS. Logan Paul’s connection to FC Barcelona is likely to generate more interest and engagement with the team, tapping into the rising popularity of football in America.
Furthermore, the increasing popularity of KSI and Logan Paul, through their boxing careers and Logan Paul’s affiliation with WWE, as well as KSI’s music career, will contribute to making Prime Hydration a more well-known brand. Their expanding fan base is expected to merge with the already substantial FC Barcelona fan base, which is one of the largest in football.
Other Deals of PRIME
In addition to the partnership with FC Barcelona, Prime Hydration has also secured agreements to become the energy drink sponsor for Arsenal in the previous season, as well as the Ultimate Fighting Championship (UFC), the premier mixed martial arts organization.
