Facebook Ads Do Work

The massive box blocking the front door made me ask…

me: Honey, what’s in that box?

Judging from the look on her face, I should have known.

she: Toilet Paper. 48 rolls. And 12 tissue boxes.

The delivery was from WhoGivesACrap, an Australian startup aiming to disrupt the toilet paper industry. It’s Feel Good Toilet Paper. They got funded with a cool, albeit obvious, stunt on Indigogo, which raised them over $50K in a month from over 1,000 backers. Seems like a lot of people do give a crap! Last pun, I promise.

me: Why? Why so much?

It turns out that WhoGivesACrap “donates 50% of their profits to WaterAid to build toilets and improve sanitation in the developing world”. How do I know? she told me.

The company was started by Jehan Ratnatunga in 2010. Not bad! If you love toilet paper, email him at jehanr@gmail.com, or call him on 0413087792, or go shake his hand at 2 Campbell St in Kew.

Anyway, 50%! That’s a lot! Or is it?