Studies show increased demand by Millennials for cryptocurrency options

BenchmarkToken.io
Sep 7, 2018 · 2 min read

It comes as no surprise that according to a recent study conducted by blockchain technology investment firm, Sustany Capital, 88 percent of Millennials want to diversify their investment options with cryptocurrencies.

In addition the study states that more than 75 percent of respondents regard purchasing cryptocurrency as a financial investment.

In less than a year the concept and practice of cryptocurrency will be ten years old. The massive global scale of participants clearly displays the desire for an alternative economy that is not perpetually influenced by political climates and external factors. Cryptocurrencies offer participants the opportunity to manage their own portfolios, diversified at will and based on informed decisions.

Technology has undoubtedly played a major part in shaping the modern understanding and dissemination of valuable economic data and information. Millenials have grown up with technology at their fingertips and digital peer recommendations play a major part in their product and service choices. This invaluable form of communication has infiltrated forums, a multitude of discussion platforms and insurmountable news outlets where millenials often debate and discuss value based investment options.

In an equally profound study conducted by a real estate developer, Get Living, in the United Kingdom, the study revealed that 27% of male millennials consider bitcoin a better investment than property. This is a clear sign that attitudes and understanding of traditional long term investment are shifting, and shifting rapidly.

As the consumer becomes more informed they are more likely to conduct research before making investment choices. With this in mind, together with the difficulty to access traditional investment markets, we believe that new entrants into the cryptocurrency market will continue to rise and evolve as the consumer takes back control of their destiny.

Denis Quayle
Benchmark Chief Operations Officer and Co-Founder

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Crypto-based marketplace that will give access to a unique set of projects in the developing world, with an initial focus on Africa.

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