How Does Your Generation Identify With Social Media?

Baby Boomers

Thankfully you’re unlikely to be reading this. You’re young enough to “get” technology and throughout your professional career you’ve adapted quite well. To an extent, you resist some changes in technology. If your email address doesn’t end with @yahoo.com or @hotmail.com, it probably does for most of your friends. You’ve had a few social media accounts but for the most part they take too much time to learn. They’ll probably be displaced by the next technology fad anyway.

Generation X

The internet is here to stay. You’ve welcomed it into your life and it generally makes things better. You have the latest smart phone in your pocket, a TV connected to the internet, free two day shipping, and your social network at your finger tips. Yes, there are some kinks to work out. Sometimes you yearn for a simpler time where your expectation to be always on and constantly accessible could be paused. But you appreciate social media and enjoy its applications. For example, Facebook has allowed you to reconnect with your high school classmates and makes it easy to stay in touch with friends and family.

Millennials

You quickly adopt new technologies and it’s easy to see their various applications. Not all of them are for you, but you’ve dabbled with most of them and have a few go to social media accounts on your phone that you check throughout the day. Mobile connectivity is critical; you may even avoid supporting companies that haven’t embraced a thoughtful mobile experience. You take your social media accounts seriously because you know everyone is looking at them — even potential employers. Facebook’s popularity already peaked and is probably on a steady decline, but at this point everyone is there so it’s more like a necessity. You’re thoughtful with your posts and you aspire to align your profile with your identity. Occasionally you will look through the history on your accounts and you’re reminded of some good times.

Generation Z

Your family has been on Facebook since before you got your phone. Your first account was either Instagram or Snapchat, and obviously you have the latest and best messaging apps. History on your account is a nuisance because too many people see it. Why would you want your mom and dad to know what you’re up to all the time? If your friends were to see one of your posts with bad comments or not enough likes then you’d be embarrassed, so you actively avoid this by quickly deleting the bad posts from your history. You have 4,572 Instagram followers and only 36 posts. In fact, you probably have a couple profiles on some social media apps; one where you can be yourself and one where you connect with your family.