Updated Empathy Map Canvas
Dave Gray
1.4K42

Hi Dave — I’m a long-time user, fan and champion of the Empathy Map, and it’s great to see it updated.

One question (and I’m totally up to being corrected here): since the intent of this is to have empathy for whoever it is we’re designing for, why does it/should it include what we want them to do? I’ve always found the empathy map useful for getting teams to park what they think first, and just spend time conceptually sitting with others and their situation. And then form a position on what we want them to do…?

Show your support

Clapping shows how much you appreciated Ben Crothers’s story.