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Ben Eblen
Ben Eblen

Ben Eblen

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From The Role of Color in UX by Cameron Chapman

The 60–30–10 Rule is a simple theory for creating color palettes that are well-balanced and visually interesting. The idea is that one color — generally something fairly neutral (either literally or psychologically) — makes up 60% of the palette. Another complementary color makes up 30% of the palette. And then a third color is used as an accent for the remaining 10% of the design.

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