The process of building my personal brand,


A company’s brand makes them recognisable wherever you might see them. It’s the combination of name, logo, color, typography and maybe even texture or animation. It’s the first impression you get and it should look and feel the same as the company’s values. Building a culture around a brand requires constant effort and a company’s brand is the first step towards that culture.

The name

Building a personal brand, my own personal brand, was a challenge. It needed to represent who I am and what I stand for.

I believe that whatever you design, build, create and/or advertise should have a meaning and goal. Design, whether it is print or digital, should enhance the purpose and not obstruct it. The same is true in advertising where goals and results should lead to creating the right content for the right people on the right platform(s).

Thinc is derived from ‘thinking’. Create with purpose, think about what you want to achieve, what it’s meant for before you do. At the same time *To thinc* is a self-invented verb one could use to describe all the above.

My hand, my logo

Thinc is my own brand, it’s personal and I felt that the logo should represent just that. After playing around with a few ideas the one that stuck was my own handwriting. So writing my own logo felt the right thing to do.

After countless of attempts and variations the best looking examples were scanned and cleaned up digitally to be more ecstatically pleasing.

The logo has no color and is used in black or white depending on the background. This gives me the freedom to be creative with everything that’s around the logo. It symbolises the part of my work where I do creative work and have to look though the eyes of my clients (and their customers).

Business cards

Business Cards are becoming more and more obsolete in the digital world we live in. Today it’s often far easier to just google someone’s name or look them up on Facebook, LinkedIn or Twitter and have all the contact details you need.

So why design business cards at all? You don’t. Unless they help create a lasting impression. Business cards are physical items you can touch, feel and even smell. They can bring an extra dimension when you want to stand out of the crowd.

Taken with an Iphone. Blurred out phone number.

One design for the front and 9 different designs for the back brings a subtle diversity to them. All of them are in the same general style with a wood background texture and different colours on top. I like to let people pick the one they like most which often makes them look at the cards much longer then they would normally would.

9 different designs for the cards back.

The cards were printed on thick (600g/m2) high quality paper that consists of 4 layers. The company that makes these cards (MOO) calls it Quadplex technology and describes it as:

Quadplex compresses four layers of Mohawk Superfine paper together, including your choice of color in the center, creating an eye catching streak running through the fabric of every card.
taken with Iphone. Demonstrates the cards thickness and multiple layers.


The website started out as a single page site and is now expanded with a few new pages to display some cases. There is a lot of subtlety in the design. It’s alive but not in an obtrusive way. Most people won’t even notice the subtle animation of color on the nature background in the header of the site and the wood texture in the footer. The website looks and feels the same as the business cards and uses the same wood texture and also the same colors in the subtle background animation.

As a final little detail, the very last sentence on the main page, where I thank the viewer for their visit, also changes depending on the hour of the day of your visit.

Website design

Originally published at
Credits for the wood texture and forest pictures:

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