What a turbulent week this was for the DeepOnion project.
After novaexchange announced that they were closing up shop, some of the core team members jointly put together sufficient funds to get DeepOnion listed on cryptopia, practically instantly (Wed).
On Friday, the airdrop was carried out in line with the new distribution rules for the first time, which caused major discussions in the community (read my perspective on this here).
And then on Sunday, we saw the first DeepPoints airdrop — after some initial hiccups in the distribution, people who contributed in the official DeepOnion forums received their DeepPoints share. Based on the community feedback so far, one can only conclude that the DeepPoints airdrop was a smashing success. Let’s look at the DeepPonits airdrop a bit more in detail.
What are DeepPoints?
Everyone can gather DeepPoints easily. The only requirements are signing up on the official forums of DeepOnion and contributing to discussions. Every post that contains a minimum number of words is eligible for DeepPoints. Every Sunday, 10% of the planned weekly airdrop (in this case: 25,000 Onions) is distributed via DeepPoints. A brief example: if the entire community jointly gathered 10 DeepPoints in that week and a particular user collected 0.05 DeepPoints thereof, this user is entitled to receive 0.05/10 x the weekly airdrop, or 0.5% of the 25,000 Onions (125 Onions).
The urge to post content — spam alert?
So far, so good — but what does the implementation of the new system trigger? We’ve seen indications that activity on the forum increased significantly these days and there were a lot of discussions in on how to prevent people from spamming the forum with the intent to collect DeepPoints. The team already reacted and made it clear that users should use the “report” button to identify potential spam. All in all, I personally believe that the rules need a bit more tweaking (especially on the copy& pasting of content of others; maybe a few more moderators are needed to keep spammers in check), but overall the initiative is moving into the right direction.
DeepPoints — signature campaign evolved?
So now people get Onions for posting on a forum. How does this differ from traditional signature campaigns? The core mechanism to earn Onions is the same, but the intentions vary largely.
The main target of a traditional signature campaign (e.g. on bitcointalk) is creating awareness about the coin. You wear the signature, post a minimum number of posts per week and get rewarded. The reward is usually tied to the bitcointalk ranks, in which long term members are receive higher payouts than new users who just joined the crypto sphere. Spreading awareness of a coin in the bitcointalk jungle is the key rationale of a signature campaign.
DeepPoints, however, are NOT a signature campaign. The newly introduced system complements the traditional signature campaigns whilst giving it a new twist. Users still get rewarded for postings, but the intent is not to advertise; the intent is to create product awareness and building brand loyalty. The more you get involved into a specific product, the more likely you are to stick to it. The DeepPoints program creates emotionally attached crypto users that are less likely to dump their free coins.
It’s an ingenious move from the developers, although the success yet has to be determined. We already see a the price tanking to a long time low (around 6,500 satoshis), let’s wait and see whether the price picks back up until Wednesday/Thursday.
The foundation for the next phase in the development of the DeepOnion project is laid out, now it is up to the community to provide constructive feedback on how to further develop the workings of the distribution model.
