Interaction Design @Google Previously designing @Apple, @Twitter @Facebook @Adobe @GapInc. http://benginger.co
“To us, what we call the Dragonfly Effect is the elegance and efficacy of people who, through the passionate pursuit of their goals, discover that they can make a positive impact disproportionate to their resources” (Smith).
Understanding the unpredictable nature and dynamic behaviors of the social customer
According to Brito, the idea behind this strategy is that traditional marketing tactics along are not very effective to reach a large customer base. He brings…