Mobile-first in planning, Desktop-first in execution.

Image for post
Image for post
Ozone Park to Howard Peach city planning, NYPL Public Domain Collections

Mobile-first is a fine idea, but starting design execution at the smallest screen can lead to a colder experience when scaled up. At Blenderbox, an interactive design agency in Brooklyn, NY, we’ve operated on a “mobile-first” design philosophy for a little while now. One thing we’ve realized is that when you start at the smaller, utility-focused level, you lose a certain sense of visual exploration. Sure, your micro-interactions are on point, but is the actual visual language engaging at every scale? Does it hold up to scrutiny when more can be seen at once? …

Ben Paddock

Interactive Art Director at Blenderbox — www.blenderbox.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store