Mobile-first in planning, Desktop-first in execution.

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Ozone Park to Howard Peach city planning, NYPL Public Domain Collections

Mobile-first is a fine idea, but starting design execution at the smallest screen can lead to a colder experience when scaled up. At Blenderbox, an interactive design agency in Brooklyn, NY, we’ve operated on a “mobile-first” design philosophy for a little while now. One thing we’ve realized is that when you start at the smaller, utility-focused level, you lose a certain sense of visual exploration. Sure, your micro-interactions are on point, but is the actual visual language engaging at every scale? Does it hold up to scrutiny when more can be seen at once? …

Ben Paddock

Interactive Art Director at Blenderbox —

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