Okay I’m Bill Simmons and want to launch a website. Do I:
Alex Wolcott
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C) Hire qualified, talented writers and let then write what they want.

Bill doesn’t give a shit about theoretical market share, or driving a progressive message, or rooting for team blue. He cares about finding talented writers, giving them a platform, and getting the fuck out of the way. That’s Bill’s method, and we know it works because that’s how we got Grantland.

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