PinnedBenjamin Adroit, PhDinTMDesignFrom Fossils to Fonts: The Story Behind the Natural History Museum’s New FaceIn palaeontology, we track evolution over millennia; in branding, a logo’s evolution can be just as fascinating. Dive into the Natural…Sep 4, 2023Sep 4, 2023
Benjamin Adroit, PhDThe Power of Names: Language as the Catalyst for Change at the Institute of Natural SciencesIn the realm of science and public perception, names hold a power beyond mere words, a truth vividly embodied in the transformation of the…Feb 3Feb 3
Benjamin Adroit, PhDinTMDesignFIRELANDES: A Logo’s Odyssey from Lab to LifestyleRecently, a close colleague and friend of mine achieved a commendable milestone: he secured funding for a groundbreaking scientific project…Dec 19, 20231Dec 19, 20231
Benjamin Adroit, PhDinTMDesignThe Muséum National d’Histoire Naturelle’s Emblematic (R)EvolutionThe Muséum National d’Histoire Naturelle (MNHN) in France embarked on a transformative journey in 2019, modernizing its historic seal to…Nov 4, 2023Nov 4, 2023
Benjamin Adroit, PhDinTMDesignRebranding Roots: Unraveling the Swedish Museum of Natural History’s New IdentityOct 6, 2023Oct 6, 2023
Benjamin Adroit, PhDinTMDesignNavigating the Intersection of Science and Design: Scientific Institutions Branding ExploredWe’re delving into the branding of scientific institutions. Let me share the story behind this unique blend of interests.Aug 28, 20231Aug 28, 20231
