How a Vlogger could increase your revenue and help you measure brand awareness.

Benjamin Mackenzie
Jul 25, 2017 · 3 min read

As a marketer, CEO, creative, UX-er, salesman or brand manager, you should know that video is the be-all and end-all asset for marketing and promotion right now. With outrageous figures involving video consumption across the globe, it is no wonder it has everyone in a twirl.

You can portray your brand to customers in an authentic way, and if you do it well and with purpose it can increase engagement, traffic and sales instantly.

The downfalls of video for businesses is that it is usually expensive to make and it takes time to produce and plan. Until now…

Enter the Vlogger and Video Ninja–young creatives who grew up editing and creating their stories on a daily basis. Quick, lean and to a high quality; groomed through social media and new technology–perfect for your needs.

So how can you use them?

It’s simple, hiring a Vlogger or Video Ninja for one day a month can increase your sales, brand awareness and act as a measurement of how engaged your target audience is with your brand.

Below are some simples of what you can be doing.

Weekly Interviews

Interview staff about your company or products, this will give customers and insight into the passion behind the team.

Not surprising, Apple does it really well:

CEO for the day

A Video Ninja will shadow your CEO for the day to understand their role better and capture the true essence of their personality.

*this also is engaging for staff

Gary Vaynerchuck does this very well in his vlog #dailyvee:

Attract Talent

Tell the story or your recruitment process or grad program to attract the best talent in your industry.

Google does this well:

Hands on Review

Make reviews of all of your products, which can be included on your website to add credibility.

Marques Brownlee has built a massive youtube following doing so:

Guerilla Research

Go out and interact with the public, watch them interact with your product and ask for reviews. this might also gather important qualitative research data that your company might need to see)

This might also gather important qualitative research data that helps you move forward and make informed decisions.

Show Your History

Explore the history of your business on video! It’s some of the best content you can create for customers, especially if you have a fun story to tell.

Watch Airbnb kill it in this video:

All of these stories can be told in a short amount of time if you have the right plan and talent. So what are you waiting for, go out and start telling stories, customers love these forms of authenticity.

If you don’t know what you should be doing, get in contact with me– I’m always happy to help you ideate!

Here is my LinkedIn profile

Do you have a cool idea to add to my list? Leave a comment below!

Benjamin Mackenzie

Written by

I live in a creative, tasteful and savvy city which we call Melbourne. I take full advantage of it’s culture and work as a creative and research consultant.

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