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Benjamin Parry
Benjamin Parry

Benjamin Parry

benjamin.parry.is

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From Foundations of atomic research by Tomer Sharon

rsonas. There is no tr…ents, sales teams use Salesforce accounts, Product groups define cohorts, and UX develops personas. There is no transparent distributed definition of who the user is. This lack of shared understanding creates inefficiencies and barriers toward innovation.

From Foundations of atomic research by Tomer Sharon

No one source of truth for who is the customer: In many organizations there is no detailed agreement on how to group customers. Marketing works of…

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Don’t Teach Your Kid to Code. Teach Them to Communicate.

Greg Satell

Democratizing UX

Tomer Sharon

The three most popular questions about Atomic Research

Tomer Sharon